Google Tracking Changes and the Future of Data-Driven Advertising
Behavior Tracking in Google’s New “Cookie-less” World June 2021 Update: Google has since delayed its planned cookie removal until 2023 In marketing where a data-driven world is the promise of modern advertisers, what happens when the data as we know it disappears? In March 2021, Google announced that it will no longer allow advertisers to […]
6 Lessons in Loyalty Building From Health Care Content
Content originally published on Content Marketing Institute Remember the marketing plan your team crafted with excitement in the fourth quarter last year? Yeah, that’s been thrown out the window. Marketers have scrambled to grapple with our new reality during lockdown and what that means for our content, email campaigns, and social media posts. I’ve loved seeing how health […]
How to Craft an Authentic Brand Voice — 7 Healthcare Marketers Share Their Strategies
Content originally published on Becker’s Hospital Review As the people who must deliver honest and compassionate messaging to patients who may be facing uncertain or stressful journeys with their health, the marketing teams at hospitals and healthcare facilities have a tough task ahead of them. Below, seven healthcare marketers share their advice on how to […]