How to Craft an Authentic Brand Voice — 7 Healthcare Marketers Share Their Strategies

Content originally published on Becker’s Hospital Review

As the people who must deliver honest and compassionate messaging to patients who may be facing uncertain or stressful journeys with their health, the marketing teams at hospitals and healthcare facilities have a tough task ahead of them.

Below, seven healthcare marketers share their advice on how to create and maintain an authentic brand voice.

Read more on the publisher’s site.

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