Content originally published on Adobe Blog
The 2020 holiday shopping season (November through December) was one for the record books when it comes to its share of online spend in the U.S.
Analysis by Adobe Digital Insights (ADI), which uses Adobe Analytics to analyze trillions of online engagements to 80 of the top 100 retailers in the U.S., has found that COVID-19 had a tremendous impact on how people shopped online in 2020. E-commerce sales for the last holiday season saw two years’ worth of growth, reaching $188.2 billion, up a whopping 32 percent year over year (YoY).
Read more on the publisher’s site.