This Year Next Year: Global 2021 End-of-Year Forecast
Content originally published on GroupM. Inflation? Industry growth? Digital advertising results? It can be hard to know what the future might hold. So far, we know that digital advertising has continued to take a majority share of total advertising and is especially helpful for emerging and content-heavy brands. At the same time, television advertising is […]
Micro-Influencers Present Macro Opportunities
Content originally published on eMarketer. “Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.” Smaller influencers are creating more opportunities for authentic brand interactions and greater trust within audiences. Not only do these influencers cost less, but they may also be the key […]