How to Create High-Converting Ecommerce Landing Pages
Content originally published on BigCommerce Brick and mortar shops have storefronts, ecommerce stores have landing pages. Both need to be attention-grabbing and inviting. Did you know “visitors who land on a product page are 72% more likely to bounce than those who land on a landing page”? Because landing pages are optimized for conversions, they need […]
GA4 Updates From the Last 6 Months and Why You Should Care
It may be finally happening people! Google’s new analytics tool, Google Analytics 4 (GA4), is receiving some much-needed updates in order to make it a true replacement for Universal Analytics (UA). As a quick refresher, GA4 is Google’s new analytics tool that is geared towards a cookie-less future. If this is the first you are […]