Content originally published on BigCommerce
Brick and mortar shops have storefronts, ecommerce stores have landing pages. Both need to be attention-grabbing and inviting. Did you know “visitors who land on a product page are 72% more likely to bounce than those who land on a landing page”? Because landing pages are optimized for conversions, they need to have one goal and one clear CTA. These are just a couple of the key differences between a landing page and a product page.
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