Google Takes Another Bite at a Third-party Cookie Replacement

Content originally published on eMarketer

As third-party cookies leave the scene, Google has pitched ‘Topics’ to take their place on the Chrome browser to improve user privacy while allowing advertisers to continue segmenting their audiences. “The idea is to create a more privacy-focused approach to ad targeting.” While this improves privacy, the shift leads critics to worry about overreliance to the Facebook and Google platforms. 

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