Advertising Must Mend Its Relationship With the Public for a More Sustainable Digital Future
Content originally published on TheDrum In 2019, the Advertising Association’s Credos think tank published research revealing that public favorability towards advertising had hit an all time low since Credos had begun tracking the measure in 1992. According to the report, just 25% of those surveyed had a positive perception of the industry. We’re responsible for […]
How Healthcare Companies Can Address Inequities Through Media Investments
Content originally published on AdWeek Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. Despite this investments in equitable properties can still be as low as a few percent of the media mix. Increasing that number is especially crucial for clients in the healthcare industry. Read […]
Fact Vs. Fiction: 3 Measurement Myths Holding Back Your Marketing
Content originally published on Think With Google Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they do. Here, I’ll take a closer look at three of the most pervasive measurement misconceptions. Read more to find out what measurement […]