Growing a 70-Year-Old Outdoor Brand Through the Power of Digital Marketing
Backpacker’s Pantry has seen +158% online revenue since we started working together. Background Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food used globally by backpackers, campers, sailors, extreme athletes, explorers, and the US Ski Team. A true legacy brand, Backpacker’s Pantry stays true to its Boulder roots as a privately-held, […]
Growing a National Massage Franchise with a Centralized Digital Marketing Strategy
Background After a massage franchise with over 200 independently-owned locations across the United States and Canada was acquired by a private equity firm, the brand reached out to Parallel Path to unify and improve its digital marketing for the benefit of the entire franchise network. Challenge “What we know from our experience is that the […]