GA4 Updates From the Last 6 Months and Why You Should Care

It may be finally happening people! Google’s new analytics tool, Google Analytics 4 (GA4), is receiving some much-needed updates in order to make it a true replacement for Universal Analytics (UA). As a quick refresher, GA4 is Google’s new analytics tool that is geared towards a cookie-less future. If this is the first you are […]

Google Analytics 4

Google’s most significant change to its analytics platform launches in response to a cookie-less future. What you need to know to keep your competitive edge. Introduction to GA4 Google recently released its newest analytics offering, Google Analytics 4, and that’s a big deal. GA4 is an entirely new analytics platform from Google that is meant […]

Enabling Enhanced Ecommerce With and Without Shopify

Enhanced Ecommerce is an extension of the reporting available via Google Analytics Ecommerce reporting. As the name suggests, enabling this reporting expands upon what e-commerce information is available within Google Analytics. Enhanced Ecommerce provides additional information around shopping behaviors and checkout behaviors.  Examples of Enhanced Ecommerce Reports Enabling Enhanced Ecommerce (EE) looks to populate the […]

Better KPIs for Wellness Digital Marketing

High-performing digital marketing strategies rely on a built-in feedback loop that pulls regular analytics reports, analyzes marketing activities, and optimizes based on those findings. But marketing teams (and their analytics specialists) can sometimes get overwhelmed by the sheer amount of data that is accessible to them. It’s easy to wonder what are truly important key […]

Tips for Better Digital Marketing Analytics for Outdoor Brands

You know the saying: “you can’t manage what you don’t measure?” Even if your wellness brand is in a moment of growth, without truly understanding how your digital marketing efforts are affecting that growth, it will be difficult to craft a strategy that ensures that growth will continue. Here are four analytics tips for better […]

How to Use Google Analytics Segments: An Illustrated Guide

Google Analytics offers a ton of up-front/top-level information. The way Google provides information and allows users to slice and dice the information works well for many cases. However, there are some shortcomings where utilizing filters and secondary dimensions can only get you so far, and on top of that, it can be relatively time-consuming. This […]

Digital Balance in a Tech-Dominant World

In the past couple of months, I have noticed a trend across categories around the importance of balance and wellbeing as it pertains to our digital selves. With the introduction of Senator Josh Hawley’s proposed Social Media Addiction Reduction Technology (SMART) Act, which seeks to combat the addictive features of social media, it appears there […]

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