Kickball and marketing – can you imagine two activities more similar? Both have enormous competition, complicated strategy, and both come naturally to our team at Parallel Path. With a little practice, and after overcoming a bunting scandal, Parallel Path just kept winning. Some say it was our excellent choice in craft beers. Others suggest it was our radical decision to … Read More
Top 5 Takeaways from the 2016 Denver Digital Summit
Photo Credit: Digital Summit We love solving marketing problems. We start with strategy, but executing an effective strategy requires a deep knowledge of channels and tactics. Today’s marketing ecosystem is enormously complex, and at Parallel Path we focus on being ahead of the latest news and industry trends. In June, we sent four Solutionists to the 3rd Annual Denver … Read More