Jack Westerheide Joins Parallel Path as a Manager of Integrated Strategy and Insights
Parallel Path is excited to announce the addition of Jack Westerheide as our newest team member, stepping into the role of Manager, Integrated Strategy & Insights. Jack comes to us with extensive experience in direct-to-consumer (DTC) marketing strategy, omnichannel operations, and digital media production, setting the stage for innovative and effective solutions for our clients. […]
Crafting a Unique Brand in Health and Wellness
Creating Waves: Building an Empowered Community and Sparking Change in the Health and Wellness Industry In the rapidly evolving health and wellness industry landscape, achieving brand success means doing more than just selling products. It involves transforming into a trusted expert, sparking a movement, and catalyzing societal change. Innovative brands have successfully navigated this landscape […]
Integrated Marketing Strategy: Why Traditional and Digital Media Should Work Together
The Marketing Landscape: A Convergence of Old and New What do a billboard on a bustling highway, a radio jingle that you can’t seem to shake off, and a targeted Facebook ad all have in common? They’re all pieces of a grand, evolving puzzle we call marketing—a domain as ancient as the bazaars of old […]
Fostering a Healthy Work Environment – Why Wellness at Work Matters
How a company office environment should be constructed became an afterthought for many during the pandemic. As the workforce returns to offices, the consideration of creating a positive, healthy workplace has regained relevance. While working remotely or hybrid is no longer a radical idea, a key milestone was hit as offices are reported to be […]
An Overview on Using ChatGPT in Healthcare Marketing
In the ever-evolving universe of healthcare marketing, the ability to predict and adapt to trends is more than a luxury—it’s a necessity. Amidst the noise of countless marketing strategies, a new tool is making a name for itself, promising a revolutionary approach to engagement and communication. That tool is OpenAI’s ChatGPT. Now, you might be […]