Jack Westerheide Joins Parallel Path as a Manager of Integrated Strategy and Insights

Parallel Path is excited to announce the addition of Jack Westerheide as our newest team member, stepping into the role of Manager, Integrated Strategy & Insights. Jack comes to us with extensive experience in direct-to-consumer (DTC) marketing strategy, omnichannel operations, and digital media production, setting the stage for innovative and effective solutions for our clients.

Originating from Granville, Ohio, Jack’s academic journey led him to The Ohio State University, where he obtained a bachelor’s degree in International Studies, with a focus on Economics. He further honed his expertise with an MBA from the Fisher College of Business. Jack’s professional path began at Abercrombie & Fitch Co., diving deep into international e-commerce and omnichannel store operations. Where, he was instrumental in introducing customer experiences, such as curbside pickup and same-day delivery, amidst the challenges of the pandemic. Before joining Parallel Path, Jack played a key role as Associate Marketing Director at Muddy Shutter Media. In this capacity, he spearheaded marketing and brand strategy for a diverse client base, including consumer packaged goods (CPG), spirits, and outdoor lifestyle brands.

Away from the office, Jack is a sports enthusiast, cheering on the Buckeyes, Browns, and Blue Jackets. His passion for the outdoors is evident in his hobbies, which include hunting, fishing, and golfing. These activities reflect Jack’s love for sports and nature and his dedication to a balanced and fulfilling lifestyle.

At Parallel Path, Jack is set to use his broad experience in DTC marketing, omnichannel strategy, and digital media to drive strategic growth and insights for our client partners. His unique blend of skills, enthusiasm for innovation, and commitment to excellence position him as a valuable asset to our team and our clients. We are excited to see the positive impact Jack will have on our projects and partnerships. Welcome to the team, Jack!

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