Parallel Path is delighted to announce the latest addition to our team: Julia Iacoi, joining us as a Senior Client Strategist. Julia brings a wealth of experience and a proven track record in marketing and client strategy. Her diverse background includes significant contributions in higher education and professional sports sectors, along with impactful brand strategy work for notable companies like Olive, a healthcare technology firm, and the popular retailer, Express.
Julia’s expertise spans a broad spectrum of marketing disciplines. She is adept at developing omni-channel campaigns and content strategies, creating compelling branding narratives, conducting insightful research, and harnessing the power of digital marketing. Her proficiency extends to managing paid media campaigns and interpreting complex analytics, all aimed at driving business growth and success.
Hailing from Columbus, OH, Julia is an alumnus of Providence College in Rhode Island, where she completed her MBA. Her roots trace back to Boston, MA, where she grew up and later earned her BA in Marketing from Providence College. During her college years, Julia was an enthusiastic member of the cheerleading team, showcasing her team spirit and leadership skills.
Beyond her professional life, Julia is passionate about maintaining a balanced lifestyle. She is an avid practitioner of hot yoga and enjoys culinary adventures, particularly in making homemade pasta. A voracious reader, Julia immerses herself in the world of fiction whenever she can. Additionally, she is an enthusiastic skier, seizing every opportunity to hit the slopes and revel in the mountains, a welcome escape from Ohio’s flat terrains.
At Parallel Path, Julia is eager to leverage her extensive experience and skills to support our health and wellness client partners. She is committed to guiding them toward strategic growth and helping them thrive. We are confident that Julia’s unique blend of skills, passion, and experience will be a valuable asset to our team and our clients. Welcome aboard, Julia!