3 Ways Paid Search can Support SEO

Matt NeSmithMarketing, Matrix, PPC, SEOLeave a Comment

Paid search and SEO are two very different techniques, but their end goal is the same; to drive visitors to your website. And while running a PPC campaign compared to optimizing a site are quite distinct, the information gleaned from your paid search campaigns can prove to be useful for SEO initiatives. Here are three ways you can use your … Read More

Adding Site Search to the SERPs with Schema Markup and Google’s Sitelinks Search Box

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

Schema markup expands the capabilities of a website and opens up new opportunities for optimizing and improving the site for crawlability and indexability. It also allows for some features that improve the experience of using the site and interacting with it through the SERPs. In this post we are sharing the markup needed to allow the internal site search of … Read More

The Downfalls of Infinite Scroll Websites on SEO

Matt NeSmithMarketing, Matrix, PPC, SEOLeave a Comment

  Infinite scrolling often creates beautiful websites that are easy to use. The fact that you never have to click a link to navigate to other areas of the site makes it extremely user friendly. And with everything on one page, the content can be cohesive, which naturally and visually leads you through each section.   However, this solution does … Read More

Identifying a Google Penalty

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

  The aftermath of a Google algorithm update can leave a lot of sites underwater. If you are following Google’s webmaster guidelines and providing value through relevant and fresh content you won’t have a problem, but it is nice to have peace of mind. Checking to see if your site was affected by an algorithm is fairly straightforward. If for … Read More

How to Create Outstanding Content

Matt NeSmithInbound, Marketing, MatrixLeave a Comment

  One of the big themes of digital marketing in 2015 continues to be content. Every news site, tips site, and industry blog is talking about it. Content consistently makes the top lists of tactics for SEO moving into the future, and rightfully so. Content allows you to distribute your message and show your knowledge, regardless of the industry you … Read More

Mobile Friendliness is Becoming a Ranking Signal

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

    Mobile Friendliness is Becoming a Ranking Signal On April 21, 2015, Google will officially make mobile friendliness a ranking signal. As a result, they say it will significantly impact search results and will affect mobile searches in all languages worldwide. The main reason for this update is the growth in mobile device use. People are using their mobile … Read More

The 8 Best Tools for your Content Marketing Strategy

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

Creating a content strategy from scratch can be a daunting task. However, it doesn’t have to be overly complicated and often just getting started is the hardest part. There are a number of tools available that help you through the content process. Here are some of our favorite tools to use as we develop content from ideation to creation. Idea … Read More

Social Signals are Not a Ranking Factor

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

There seems to be a lot of confusion about whether or not social channels like Facebook and Twitter have an effect on ranking. The myth is that if your post has a lot of likes, favorites, retweets, or shares that this will improve the ranking of that page in the SERPs. However, this is not true. What you are seeing … Read More

Blog Formatting and Style Best Practices

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

  A blog is a valuable part of any website and is a great place to show your brand’s expertise and personality. While the actual content of each blog post on your site is very important, the way the content is presented should also be considered. The formatting and style of your posts has an impact on readability and could … Read More

5 New Years Resolutions for Digital Marketers

Matt NeSmithMarketing, MatrixLeave a Comment

Digital marketing is about learning from the past and creating growth, both of which are always top-of-mind on the first of each year. Ring in 2015 with these 5 digital marketing resolutions based on the shifting trends of online search. 1. Get Back to Basics When the trail gets lost or the waters get muddled, its always best to return … Read More

Digital Security and the Future of Privacy Online

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

Privacy has always been an issue when it comes to putting yourself and your business online, but with recent data breaches and personal information being shared publicly, it has moved to the forefront of public concern. Public Perceptions and Trends Internet users, including your businesses customers, are increasingly concerned about their privacy when it comes to interacting online. A survey … Read More

Organic Keyword Data: 100% Dead (not provided)

Matt NeSmithMarketing, Matrix, SEO, Web AnalyticsLeave a Comment

  Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson uncovers data that shows how (not provided) has infectiously spread across our clients’ sites and, at the time of Chris’ post  in early August, 51% of visits to our clients sites were being attributed to … Read More

Do You Need to Clean Up Your Data?

Matt NeSmithMarketing, Matrix, SEO, Web AnalyticsLeave a Comment

  Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much traffic you are receiving for any given time period? Covered. Want to see how visitors are moving through your site after they reach it? You can do that too. But Analytics is only as good … Read More

Let’s Get Personal; Why Your Rank Shouldn’t be Your Only Focus

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

  It is easy to rely on keyword rankings as a determinant of SEO success, but whether you are tracking your rankings manually or using a tool to determine your position in search results automatically, the rankings shown won’t tell the whole story. Rankings are a barometer, but in the big picture, they’ve become too variable and personalized to be a singular … Read More