3 Ways Paid Search can Support SEO
Paid search and SEO are two very different techniques, but their end goal is the same; to drive visitors to your website. And while running a PPC campaign compared to optimizing a site are quite distinct, the information gleaned from your paid search campaigns can prove to be useful for SEO initiatives. Here are three […]
Adding Site Search to the SERPs with Schema Markup and Google’s Sitelinks Search Box
Schema markup expands the capabilities of a website and opens up new opportunities for optimizing and improving the site for crawlability and indexability. It also allows for some features that improve the experience of using the site and interacting with it through the SERPs. In this post we are sharing the markup needed to allow […]
The Downfalls of Infinite Scroll Websites on SEO
Infinite scrolling often creates beautiful websites that are easy to use. The fact that you never have to click a link to navigate to other areas of the site makes it extremely user friendly. And with everything on one page, the content can be cohesive, which naturally and visually leads you through each section. […]
Identifying a Google Penalty
The aftermath of a Google algorithm update can leave a lot of sites underwater. If you are following Google’s webmaster guidelines and providing value through relevant and fresh content you won’t have a problem, but it is nice to have peace of mind. Checking to see if your site was affected by an algorithm […]
How to Create Outstanding Content
One of the big themes of digital marketing in 2015 continues to be content. Every news site, tips site, and industry blog is talking about it. Content consistently makes the top lists of tactics for SEO moving into the future, and rightfully so. Content allows you to distribute your message and show your knowledge, […]
Mobile Friendliness is Becoming a Ranking Signal
Mobile Friendliness is Becoming a Ranking Signal On April 21, 2015, Google will officially make mobile friendliness a ranking signal. As a result, they say it will significantly impact search results and will affect mobile searches in all languages worldwide. The main reason for this update is the growth in mobile device use. […]
The 8 Best Tools for your Content Marketing Strategy
Creating a content strategy from scratch can be a daunting task. However, it doesn’t have to be overly complicated and often just getting started is the hardest part. There are a number of tools available that help you through the content process. Here are some of our favorite tools to use as we develop content […]
Social Signals are Not a Ranking Factor
There seems to be a lot of confusion about whether or not social channels like Facebook and Twitter have an effect on ranking. The myth is that if your post has a lot of likes, favorites, retweets, or shares that this will improve the ranking of that page in the SERPs. However, this is not […]
Blog Formatting and Style Best Practices
A blog is a valuable part of any website and is a great place to show your brand’s expertise and personality. While the actual content of each blog post on your site is very important, the way the content is presented should also be considered. The formatting and style of your posts has an […]