5 New Years Resolutions for Digital Marketers
Digital marketing is about learning from the past and creating growth, both of which are always top-of-mind on the first of each year. Ring in 2015 with these 5 digital marketing resolutions based on the shifting trends of online search. 1. Get Back to Basics When the trail gets lost or the waters get muddled, […]
Digital Security and the Future of Privacy Online
Privacy has always been an issue when it comes to putting yourself and your business online, but with recent data breaches and personal information being shared publicly, it has moved to the forefront of public concern. Public Perceptions and Trends Internet users, including your businesses customers, are increasingly concerned about their privacy when it comes […]
Siloing Navigation and Creating a High Authority Website Structure
One of the easiest ways to build authority within your website is to use the pages within your site. While we often hear that gaining backlinks is the best way to gain link juice, your website needs to be setup so that it can accept this authority and distribute it across the pages that matter. […]
Organic Keyword Data: 100% Dead (not provided)
Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson uncovers data that shows how (not provided) has infectiously spread across our clients’ sites and, at the time of Chris’ post in early August, 51% of visits to our clients […]
Do You Need to Clean Up Your Data?
Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much traffic you are receiving for any given time period? Covered. Want to see how visitors are moving through your site after they reach it? You can do that too. But […]
Consolidate Your Website’s SEO Value With Subfolders
Vincent van Gogh’s Portrait of Doctor Gachet sold for $82.5 million at Christie’s New York in 1990. A 1962 Ferrari 250 GTO was purchased for the sum of $35 million by a car collector in the United States. What do these two items have in common? Nothing. However, they are both objects that hold a […]
Let’s Get Personal; Why Your Rank Shouldn’t be Your Only Focus
It is easy to rely on keyword rankings as a determinant of SEO success, but whether you are tracking your rankings manually or using a tool to determine your position in search results automatically, the rankings shown won’t tell the whole story. Rankings are a barometer, but in the big picture, they’ve become too variable and […]