If your PPC and SEO programs include both branded and non-branded keywords, it is critical to analyze performance across these keyword categories separately. Using blended data will lead to inaccurate assumptions that can negatively impact your budget allocation and keep optimization opportunities hidden from view. Branded vs Non-Branded Keywords As the name suggests, branded keywords contain your company’s brand name in … Read More
Digital Marketing, Millennials, and Your Brand
Key Strategies to Use When Marketing to Millennials Millennials (aka people born between 1981 and 1996) are a unique generation. When compared to earlier and later generations, reaching them through digital marketing is an entirely different ballgame. They demand authenticity, they’re quick and efficient online researchers, they operate with skepticism, and they’re keenly aware of traditional marketing tricks and … Read More
CMOs: You Probably Don’t Need Most of Your In-house Staff
Your In-House Digital Marketing Staff Can Hold Back Your Campaign While it may seem logical to hire an in-house team for your digital marketing efforts; most CMOs are surprised and disappointed when confronted with the ongoing time and expense it takes to recruit and maintain a successful department. What’s more, once their interests are tethered to in-house staffs, CMOs … Read More
Marketing Isn’t Buying Tools
Successful Marketing Is About Strategy, Not Just Tools These days, there’s a lot of buzz about marketing automation software and other technologies that seem a little too good to be true. If you read half the blog posts about modern marketing tools, you’d start to believe you can magically solve your challenges by paying X amount of dollars for … Read More
How Digital Agencies Have Evolved into Marketing Agencies
These days, the best digital marketing agencies have embraced the fact that “digital” is such a huge part of marketing that the term “digital marketing” is almost redundant. As they recognize the need for integrated, multi-channel marketing campaigns that require diverse expertise, clients are demanding more. And if they aren’t they should be. From Digital to Full-service Just 15 years … Read More
What Are The Differences Between Advertising and Marketing?
Many people think marketing and advertising are the same, but they’re missing out on the nuances of each term. To make things even more complicated, you could ask a dozen professionals what each term means, and they’d all give different answers. But, each answer would (hopefully) share a common theme: The fact that advertising is a one-dimensional piece to the … Read More
I Want Candy & Creativity!
It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t forget to visit your neighborhood dentist’s house on Thursday night to get some delicious candy packaged with a new toothbrush and floss. With all the enjoyment and excitement around this spooky holiday, brands are starting … Read More
Yahoo Over Google? Not so Fast . . .
Hot topic for August – Yahoo passes Google for the first time since 2011, according to ComScore’s monthly Top 50 US Web Properties list. Many news outlets and online bloggers have reported that this could be the big break Yahoo needs to pull themselves over the top of the mountain and reach the success that outdates them. But is this … Read More