The Future of Fitness: Key Insights from Beyond Activ Conference
The fitness and wellness industry is constantly moving, evolving from traditional exercise-focused offerings to a more holistic, wellness-driven experience. Our team attended the Beyond Activ conference in New York last week which brought together leaders from the health and wellness, fitness, and hospitality sectors to highlight the trends that are reshaping the way brands approach […]
Increasing patient acquisition for OhioHealth, Central Ohio’s largest health system
Client overview OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare outreach of the United Methodist Church. OhioHealth has 35,000 associates, physicians, and volunteers and a network of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 52 Ohio counties. OhioHealth has been recognized six times as one of the […]
Trends Shaping Gyms, Studios and Wellness Centers
As the fitness industry continues to evolve in the post-COVID era, gyms, studios and wellness centers are finding themselves at a series of crossroads. The landscape is rapidly changing, with key trends emerging that could make or break a business model. At Parallel Path, we’ve seen firsthand how these shifts are affecting our clients and […]
Growing a multi-location medical provider with a new brand strategy
Client overview The Anderson Orthopaedic Clinic, founded in 1938 by Dr. Otto Anderson Engh, has been a pioneer in orthopedic care for over eighty years. Today, the clinic is renowned in the District of Columbia, Maryland and Virginia (DMV) region for its expertise in minimally invasive surgery, joint replacement, arthroscopic surgery, sports medicine, and comprehensive […]
Driving consumer awareness for a national daytime dining restaurant
Client overview First Watch is an award-winning daytime dining restaurant with 500+ locations in 29 states. It is known for its innovative and health-conscious menu. First Watch has redefined daytime dining with a commitment to serving fresh, made-to-order meals for breakfast, brunch, and lunch. With a history of culinary creativity, First Watch offers a diverse […]
Transforming Travel: The Rise and Impact of Wellness Tourism
Wellness tourism is experiencing a remarkable surge, transforming how people travel and prioritize their health. As travelers increasingly seek destinations that offer rejuvenation, relaxation, and holistic well-being, the wellness tourism industry is poised for exponential growth. From luxurious spa retreats to immersive wellness experiences, this sector is redefining vacations by blending leisure with health-centric activities. […]
Helping a fitness company scale its brand
Client overview WHOOP is a technology company that specializes in wearable fitness trackers and health monitoring devices. Founded in 2012 by Will Ahmed, WHOOP is known for its high-quality fitness bands designed to provide in-depth analytics on various aspects of physical health and performance. WHOOP targets athletes, fitness enthusiasts, and anyone interested in optimizing their […]
From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital marketing. Google’s introduction of this new feature is changing the game for organic and paid search results and at Parallel Path, we are at the forefront of understanding and adapting to these changes, ensuring our […]
Evidence Over Everything: The New Standard in Health Products
If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all of these claims, consumers are now, more than ever, questioning if these products actually work. At Parallel Path, we’ve observed a notable shift in health and wellness consumer behavior. Consumers are now prioritizing effectiveness and […]