Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. Menopause is not just another life stage; it is a […]
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. To deepen our understanding of health and wellness consumers, we conducted a comprehensive study involving thousands of respondents across diverse demographics. We dove into their motivations, […]
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]
Cultivating Wellness: Prioritizing Mental Health in May and Beyond
As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]
Navigating HIPAA Compliance: Best Practices for Data Tracking in Healthcare Marketing
In the dynamic landscape of digital marketing, data collection is an essential requirement to craft an effective strategy. However, for businesses in the health and wellness sector, particularly those governed by HIPAA regulations, navigating the complexities of data collection becomes even more critical. It’s important to note that while we are not legal experts at […]
Navigating Health & Wellness Consumer Motivation Segments: A New Perspective
Decoding Consumer Motivation Segments in Health & Wellness Marketing In the dynamic world of health and wellness, understanding consumer motivation is crucial for brands aiming to resonate deeply with their audience. This sector, rich in diversity and potential, requires a nuanced approach beyond traditional demographics. Parallel Path’s seminal Consumer Motivation Study: Health & Wellness […]
Embracing Sobriety: My Journey to Being Alcohol-Free
Our life’s journey often takes us through various experiences, some of which shape us profoundly. For me, growing up in the rural Midwest with a drinking culture, alcohol became an early companion in many aspects of my life. From my teenage years through college, I consumed a lot of alcohol, unaware of the toll it […]
How Health and Wellness Marketers Can Empower Women
Empowering Women in the Expanding Health and Wellness Sector Marketing health and wellness to women is not just about promoting products and services. It’s about empowering women to make informed decisions about their health and overall well-being. As a brand, how you communicate with this key target audience can make a significant difference. The […]
Embracing Inclusive Media Planning
Embracing Inclusivity in Health and Wellness Media Planning Inclusivity in the media landscape has moved from the periphery to the heart of successful marketing strategies. This shift is palpable in every sector but holds unique importance within health and wellness. Today’s consumers seek brands that resonate with their own diverse experiences and view of […]