The modern hospital and health system marketer must meet their audience where they are. Having a digital-first approach is critical for success. Now more than ever hospital and health system marketing teams are feeling the challenges of being under-resourced to accomplish an ever-growing list of priorities. In speaking with hospital and health system marketing leaders across the country, the … Read More
Analyzing the Health Insurance Customer Journey
You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once they’re there, you need a … Read More
Storytelling in Health Insurance Marketing: Three Ways to Boost Brand Awareness
The Proven Power of Authentic Storytelling Health insurance marketing teams certainly have their work cut out for them during open enrollment. They face wild competition and market fluctuations while trying to reach, educate, and convert during a short three-month period. To truly have an impact during open enrollment, health insurance companies can employ a strategy anchored on authentic storytelling that … Read More
Rocky Mountain Health Plan’s Film Content a Finalist at Brand Film Awards
Blood, a film by Rocky Mountain Health Plans with agency partner Parallel Path and film partner Roos Brothers and Greenpoint Pictures, has been named a 2020 finalist at the Brand Film Awards. The film, part of the 3-year award-winning Life on the Western Slopes (LOWS) campaign series, tells the stunning story of Andy Blood, who became paraplegic after a 2004 … Read More