Scheduling for Success: Maximizing Capacity in Multi-Location Organizations

At Parallel Path, we understand the critical role capacity optimization plays in the success of multi-location organizations. Operating in the dynamic landscape of health and wellness marketing, maximizing capacity is not just a matter of operational efficiency; it’s a crucial component of maintaining a thriving market presence and ensuring the delivery of quality patient care […]

Navigating HIPAA Compliance: Best Practices for Data Tracking in Healthcare Marketing

In the dynamic landscape of digital marketing, data collection is an essential requirement to craft an effective strategy. However, for businesses in the health and wellness sector, particularly those governed by HIPAA regulations, navigating the complexities of data collection becomes even more critical. It’s important to note that while we are not legal experts at […]

Scaling Multi-Location Healthcare Organizations: A Playbook Approach

Managing a multi-location health and wellness organization can be a tricky business. Rooms need to be filled, appointments need to be booked, and providers need to be busy. Balancing all of these demands simultaneously is a challenging exercise. Taking a “one size fits all” approach can be efficient, but you will likely leave opportunities on […]

Health & Wellness Industry Trends 2023

Unveiling the Health and Wellness Industry in 2023 In this comprehensive exploration, we uncover the critical market trends and consumer insights shaping the health and wellness industry in 2023. As we navigate through the currents of change, we’ll highlight consumer preferences, brand responses, and the trajectory of the industry. Whether you’re a seasoned brand manager, […]

An Overview on Using ChatGPT in Healthcare Marketing

In the ever-evolving universe of healthcare marketing, the ability to predict and adapt to trends is more than a luxury—it’s a necessity. Amidst the noise of countless marketing strategies, a new tool is making a name for itself, promising a revolutionary approach to engagement and communication. That tool is OpenAI’s ChatGPT. Now, you might be […]

YouTube Raises the Bar on Validating Credible Healthcare Information

YouTube is Leading The Way in Helping Consumers Find Credible Healthcare Information Where’s the first place you turn to when you have a health question? The internet, of course! A multitude of online sources provide robust libraries of health articles that answer some of the most commonly asked health questions. But following the COVID-19 pandemic, […]

Analyzing the Health Insurance Customer Journey

You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once […]

Optimize Your Hospital’s TeleHealth Information on Google My Business During COVID-19

As the US continues to navigate outbreaks and shutdowns your hospital’s Google My Business profile should be optimized to maximize your exposure and service for your audience. Your Google My Business listing is critical to driving traffic to your healthcare website, providing great customer service, and communicating valuable information to your patients and their families. […]

Storytelling in Health Insurance Marketing: Three Ways to Boost Brand Awareness

The Proven Power of Authentic Storytelling Health insurance marketing teams certainly have their work cut out for them during open enrollment. They face wild competition and market fluctuations while trying to reach, educate, and convert during a short three-month period. To truly have an impact during open enrollment, health insurance companies can employ a strategy […]

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