Analyzing the Health Insurance Customer Journey
You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once […]
Making the Most of Branded Search Results
The main objective of many SEO efforts is to attract new customers from search engine referrals, meaning potential customers that do not already know about your products or services. These ‘non-branded’ SEO search visits provide an opportunity to introduce your company to those prospects that may not know you. But what about visits from […]
How to Create Outstanding Content
One of the big themes of digital marketing in 2015 continues to be content. Every news site, tips site, and industry blog is talking about it. Content consistently makes the top lists of tactics for SEO moving into the future, and rightfully so. Content allows you to distribute your message and show your knowledge, […]
Educating Clients on Changes in Online Marketing
Marketing has rapidly evolved with the Internet. Many of these changes have occurred in just the last five years. As a consequence, many marketers are left in doubt as to the effectiveness of their strategies. The online marketing space requires a high level of adaptability in order to perform at a high level. It’s […]
I Want Candy & Creativity!
It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t forget to visit your neighborhood dentist’s house on Thursday night to get some delicious candy packaged with a new toothbrush and floss. With all the enjoyment and excitement around this […]
Time Management Advice for Digital Dads
As a new dad working in digital marketing, my greatest challenge has been time management. I have a whole new set of responsibilities at home, yet the demands of clients and management remain high. And Google certainly isn’t slowing down. So it’s up to me to adapt. It’s up to us as dads to adapt. […]
Delivering Growth: From Account Management to Strategic Consulting
CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies who deliver strategic consulting are best positioned to become partners with their clients. However, it is rare to find an agency that has evolved to the a strategic consulting service […]
Strategic Marketing Guide for Media Interviews
Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website. Maximize your marketing reach with our Strategic Marketing Guide […]
5 Ways to Learn Internet Marketing
The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of having one intern that managed all aspects of an online presence, entire teams and departments are deployed to navigate multi-channel digital strategies. What is even more fascinating is the speed […]