Why Your Company Needs a Marketing Developer
How many times have marketers been pushed down the IT priority list when they need to have something done to your website? Maybe they need a new paid search landing page, or site speed has slipped causing your company to lose valuable spots in the organic listings, or maybe they’re launching a test. At the […]
SEM is Getting Harder (SEM is Not For the Amateur)
Tracy Earles VP of Marketing Inbound marketing is much more difficult than five years ago. Why? And why should it matter to you? Can’t a company run its own search marketing campaigns? The main reason that search marketing is more difficult is that it is more competitive. Advertising dollars are fleeing traditional media, like TV […]
Marketing in a Down Economy with Google Website Optimizer
Bryan Connally Internet Marketing Specialist Most inbound marketers and business leaders these days have a similar set of questions on their mind. The majority of these questions revolve around how to most successfully market their products and services in the current economic downturn. For marketers that use online channels to accomplish anything from ecommerce sales […]