Holistic Wellness for Gen Z Women: Trends and Challenges

In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]

Cultivating Wellness: Prioritizing Mental Health in May and Beyond

As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]

How Health and Wellness Marketers Can Empower Women

Empowering Women in the Expanding Health and Wellness Sector   Marketing health and wellness to women is not just about promoting products and services. It’s about empowering women to make informed decisions about their health and overall well-being. As a brand, how you communicate with this key target audience can make a significant difference. The […]

A Poetic Pause to Reveal the Solution

The faster we can connect, the more we can get done. Isn’t that the promise of email, texts, Zoom, and Slack? 5G doubles productivity. Go! Go! Go! The light is always green! While we are busy getting more work done, has quality faltered for speed? Do we allow time for our best work to be […]

Health, Wellness, and Lifestyle Marketing for 2020 and Beyond

Rise above the silos to craft winning strategies It wasn’t too long ago that the healthcare, wellness, and lifestyle industries were viewed as mostly siloed spaces without much crossover. Now that narrative has shifted, and the consumers expect the integration of health, wellness, and lifestyle as they seek a more holistic view of wellbeing. For […]

How to Work Remotely While Traveling

The story of how Wyeth Leemon came to be an internationally traveling remote employee began with a round-trip ticket to Bangkok and resignation. But fortunately for both Wyeth and the Parallel Path team, that resignation was turned down and turned into an opportunity for both parties to see if a remote working arrangement could really work. […]

The Trouble with Authenticity

The concept of Authenticity has been trendy with brands and marketers for some time now. This totally makes sense; we are all better when brands and people are their authentic selves. The problem is, not every brand or everyone is TRULY authentic and that’s where the rub comes in. To be truly authentic, you need […]

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