Paid Media Tips for Brand Safety During COVID-19

Willow SmithBlog, Matrix, PPC

Brand Safety encompasses all the strategies and activities brands employ to safeguard their reputation while advertising online. This spans from paid media strategy all the way down to ad placement, as well as ad content. Traditionally when marketers think about brand safety, it’s in reference to where ads are placed online and ensuring “safe” content adjacency. This entails making sure … Read More

Five Signs Your Outdoor Brand is Wasting Money on Paid Search

Wyeth LeemonBlog, Matrix, PPC

Pay-per-click (PPC) or Paid Search advertising is a powerful marketing channel that can rapidly grow revenue for outdoor brands. Without a clear, informed strategy, however, runaway spending is a constant risk. Here are some of the biggest reasons for unprofitable paid search campaigns. Even if you are confident that you are getting a good ROI (return on investment) on your … Read More

Three Ways to Maximize Brand Awareness During a Recession

Wyeth LeemonBlog, Marketing, Matrix, PPC, SEO

The Digital Marketing landscape is rapidly changing under the economic pressure of the Coronavirus Pandemic. Agencies and Brands have needed to be agile to stay ahead of shifts and trends that could have a significant impact on client goals. From our work to help some of the leading health, wellness, and lifestyle brands across the country navigate these uncertain times, … Read More

Segmenting Branded and Non-Branded Keywords to Maximize Your Media Spend

Megan JoosteMatrix, PPC, SEO

Chances are, your organization is already employing both branded and non-branded keywords in your Paid Media (PPC) and SEO programs. But, the key to really knowing the impact of those branded keywords on conversion results is through segmentation. First, let’s define our terms. What is a Branded Keyword? Branded keywords include some aspect of your company’s name, such as: ‘Backpacker’s … Read More

PPC Best Practices for Franchises: The Hidden Factors That Can Influence Results

Louie BeaupreFranchise, Matrix, PPCLeave a Comment

Pay per click (PPC) marketing should be a primary tool in the franchise marketing toolkit. When set up and managed properly, a franchise PPC account allows for easy budget allocation and hyper-targeted ad distribution across the franchise network, ensuring that each location is getting its fair share of its marketing investment. However, just because two locations in similar sized markets … Read More

Branded vs Non-Branded Keyword Performance: Why Does It Matter?

Nick MillerMatrix, PPC, SEO, Web AnalyticsLeave a Comment

If your PPC and SEO programs include both branded and non-branded keywords, it is critical to analyze performance across these keyword categories separately. Using blended data will lead to inaccurate assumptions that can negatively impact your budget allocation and keep optimization opportunities hidden from view. Branded vs Non-Branded Keywords As the name suggests, branded keywords contain your company’s brand name in … Read More

Tackling Remarketing Visibility Issues

Parallel PathDisplay, Matrix, PPCLeave a Comment

Poorly executed remarketing campaigns look sloppy and can reflect negatively on your brand. Oversaturation, irrelevant messaging and showing ads on inappropriate sites can turn off your prospects and jeopardize your customer acquisition efforts. Remarketing can be a highly effective tool when done properly. To effectively leverage remarketing, it’s important to follow best practices for maximizing performance without turning your audience … Read More

3 Ways Paid Search can Support SEO

Matt NeSmithMarketing, Matrix, PPC, SEOLeave a Comment

Paid search and SEO are two very different techniques, but their end goal is the same; to drive visitors to your website. And while running a PPC campaign compared to optimizing a site are quite distinct, the information gleaned from your paid search campaigns can prove to be useful for SEO initiatives. Here are three ways you can use your … Read More

The Downfalls of Infinite Scroll Websites on SEO

Matt NeSmithMarketing, Matrix, PPC, SEOLeave a Comment

  Infinite scrolling often creates beautiful websites that are easy to use. The fact that you never have to click a link to navigate to other areas of the site makes it extremely user friendly. And with everything on one page, the content can be cohesive, which naturally and visually leads you through each section.   However, this solution does … Read More

Give Your Marketing Team Control of Your Performance Media Campaigns

Lora BakerMarketing, Matrix, PPCLeave a Comment

It is the middle of December. You lead the marketing team at a health insurance company the venus factor review , no doubt spending a significant amount of your budget on performance media (PPC, Remarketing, Paid Social, Display, etc…) to meet your acquisition goals. The deadline for open enrollment is quickly approaching. Your team reports that your current performance media … Read More

Top 5 Changes in Search Advertising in 2013

Jennifer DuensingMatrix, PPCLeave a Comment

2013 was a pivotal year in online search marketing. There were massive updates to Google’s Algorithm, new introductions to keyword bidding, numerous rollouts & oh yeah! a new prince was born. Here is a summary of the more important changes to Paid Search advertising and a preview of what we see on the horizon for 2014. 1. Enhanced Campaigns Google … Read More

A Journey Into RLSA

Billy McCallMatrix, PPCLeave a Comment

In the summer of 2013, Google officially released a paid search advertising platform out of beta called “Remarketing Lists for Search Ads (RLSA)”. This ad platform gave us, as marketers, a new opportunity to use our audiences within our remarketing lists. Instead of just using remarketing lists on the display network, RLSA allows us to reach out to potential customers … Read More

Crucial Audits to Make Sure Your Campaigns Are Ready for the Holidays {Making a List & Checking It Twice}

Katie WurdackMatrix, PPCLeave a Comment

With Halloween just behind us and the Christmas trees already rising in the department stores, we’re stepping into the holiday season once again. This is the greatest time of year to make sure your paid search campaigns are running smoothly, especially as you gear up for heavy traffic to your site. To give you an idea of just how important … Read More

AdWords Account Health: Search Query Reports

Jack VanLeeuwenMatrix, PPCLeave a Comment

  As AdWords accounts mature, optimization processes are necessary to maintain and improve the health of any paid search account. Data collected from Search Query Reports (SQRs) is a powerful ally in this quest. After all, the physical therapy clinic in bergen county reflect exactly how users are searching for your vape pen starter kits products or services. Search Query … Read More

Simple Excel Tricks for PPC Ad Copy Writing

Katie WurdackMatrix, PPCLeave a Comment

  When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be writing your ad copy more efficiently than ever! Whether you’re new to PPC or you’re a seasoned ad copy aficionado, you should have an easy-to-access excel sheet with all the parameters set upon opening. Follow … Read More

Casting Your Net Wide

Billy McCallMatrix, PPCLeave a Comment

The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. In paid search and internet … Read More

10 Reasons Why You Should Focus on Ad Copy

Jennifer DuensingMatrix, PPCLeave a Comment

Data is a huge part of our everyday in the PPC space.  We focus on keyword selections, bidding options, dimensions and advanced settings. However, do we really apply the same keyword principles as we should with our ad copy? Here are 10 reasons why you should stop only focusing on keywords and bidding and spend more time analyzing your ad … Read More

Google +1 Effect on PPC

Tracy EarlesMatrix, PPCLeave a Comment

Tracy Earles VP of Marketing & Business Development Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed whether your site should implement +1. While his analysis was fairly broad (i.e. should your site participate or not), I’d like to take a narrower look at +1’s effect on pay-per-click advertising with Adwords. Google … Read More