How to answer the question – Why don’t we rank number one on Google?
We have all received the random email from an executive or shareholder asking the age old question, why don’t we rank number one on Google? It is a fair question. We invest in SEO and want to see the impact of our efforts. The trouble is that rankings have become an almost irrelevant metric […]
2013 SEO Ranking Factors Explained
Moz, the industry thought leader for SEO, released their annual research and analysis on the SEO ranking factors. Every year Moz performs an in-depth analysis in an attempt to answer the question “how do you rank number one on Google?” Unfortunately, the search engines do not share their actual algorithm, so we don’t know for […]
Siloing Navigation and Creating a High Authority Website Structure
One of the easiest ways to build authority within your website is to use the pages within your site. While we often hear that gaining backlinks is the best way to gain link juice, your website needs to be setup so that it can accept this authority and distribute it across the pages that matter. […]
Organic Keyword Data: 100% Dead (not provided)
Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson uncovers data that shows how (not provided) has infectiously spread across our clients’ sites and, at the time of Chris’ post in early August, 51% of visits to our clients […]
The Role of Content in Ecommerce
There is a prevalent thought that content does not have a place in ecommerce. The typical arguments against content are that it impedes and distracts from a sale, that it does not fit nicely into the site architecture, or that it is a marketing “issue”. I would argue that content is an absolute necessity […]
Do You Need to Clean Up Your Data?
Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much traffic you are receiving for any given time period? Covered. Want to see how visitors are moving through your site after they reach it? You can do that too. But […]
The Changing Landscape of SEO
According to a recent study conducted by Dr. Pete Myers of Moz, 85% of today’s search engine result pages (SERPs) contain new features. These new features have been slowly rolled out over the past couple of years, but are growing in the markets that they impact. And while these new features can be […]
Getting the Facts Straight on Social Media & SEO (Part II)
In Part I of this two-part series, I discussed a great example of the misinformation that can be found online regarding social media and it’s benefits for SEO. As promised, here are three simple and effective social media tactics that can be used both to benefit search engine optimization and to maximize the gains from […]
Yahoo Over Google? Not so Fast . . .
Hot topic for August – Yahoo passes Google for the first time since 2011, according to ComScore’s monthly Top 50 US Web Properties list. Many news outlets and online bloggers have reported that this could be the big break Yahoo needs to pull themselves over the top of the mountain and reach the success that […]