The Downfalls of Infinite Scroll Websites on SEO
Infinite scrolling often creates beautiful websites that are easy to use. The fact that you never have to click a link to navigate to other areas of the site makes it extremely user friendly. And with everything on one page, the content can be cohesive, which naturally and visually leads you through each section. […]
Identifying a Google Penalty
The aftermath of a Google algorithm update can leave a lot of sites underwater. If you are following Google’s webmaster guidelines and providing value through relevant and fresh content you won’t have a problem, but it is nice to have peace of mind. Checking to see if your site was affected by an algorithm […]
Mobile Friendliness is Becoming a Ranking Signal
Mobile Friendliness is Becoming a Ranking Signal On April 21, 2015, Google will officially make mobile friendliness a ranking signal. As a result, they say it will significantly impact search results and will affect mobile searches in all languages worldwide. The main reason for this update is the growth in mobile device use. […]
The 8 Best Tools for your Content Marketing Strategy
Creating a content strategy from scratch can be a daunting task. However, it doesn’t have to be overly complicated and often just getting started is the hardest part. There are a number of tools available that help you through the content process. Here are some of our favorite tools to use as we develop content […]
Social Signals are Not a Ranking Factor
There seems to be a lot of confusion about whether or not social channels like Facebook and Twitter have an effect on ranking. The myth is that if your post has a lot of likes, favorites, retweets, or shares that this will improve the ranking of that page in the SERPs. However, this is not […]
Blog Formatting and Style Best Practices
A blog is a valuable part of any website and is a great place to show your brand’s expertise and personality. While the actual content of each blog post on your site is very important, the way the content is presented should also be considered. The formatting and style of your posts has an […]
Digital Security and the Future of Privacy Online
Privacy has always been an issue when it comes to putting yourself and your business online, but with recent data breaches and personal information being shared publicly, it has moved to the forefront of public concern. Public Perceptions and Trends Internet users, including your businesses customers, are increasingly concerned about their privacy when it comes […]
5 Lessons about Digital Marketing Learned from Buddy the Elf
1) “The best way to spread Christmas cheer is singing loud for all to hear.” You have invested, or plan to invest I hope, in great content. But that content will not produce any business value unless you expand your reach. At the most basic level, this can be initially accomplished by sharing your […]
3 Tips for a Successful Site Migration
At some point in the lifecycle of your business you will most likely need to make a significant change to your website architecture. This change may be reorganizing the current content on your site, redesigning your site, consolidating subdomains, or it may be moving your entire site onto another domain. Whatever the scenario may be, […]