Marketers First, Data Analysts Second

John SchoofsMarketing, Matrix, Web AnalyticsLeave a Comment

  Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement software.  Meanwhile, an underutilized group of web analysts pulls reports and isn’t truly engaged in the marketing process.  These two groups are complementary, yin and yang, two peas in a pod.  How do we utilize … Read More

How Statistics Drive Smarter Marketing

Matt O'KeefeMarketing, Matrix, Web AnalyticsLeave a Comment

  Online marketing is a complex, ever evolving combination of elements including timing, segmentation, and brand recognition.  Paid search marketing teams work diligently to find the perfect mix of these components in order to allocate resources properly, and generate pertinent client recommendations. While the correct use of the aforementioned elements are ‘tried-and-true,’ what about statistics?  Most of us have horror … Read More

Case Study: Defining Value in SEO

Chris ThompsonMatrix, SEO, Web AnalyticsLeave a Comment

Our role as SEO consultants is to partner with organizations and to create value through search marketing. However, creating value can be a challenge for many reasons. Goals may not have been clearly defined, the execution of strategies may not be not be possible, or access to analytics data may be lacking or corrupted. Despite all of this, it is … Read More

The Importance of Call Reporting & PPC

Bryan ConnallyMarketing, Matrix, PPC, Web AnalyticsLeave a Comment

Bryan Connally Internet Marketing Specialist While many of clients I work with already have established and highly successful PPC campaigns, they are still looking for more ways of driving additional traffic and revenue. Since most of the time these clients already run highly targeted campaigns with proven ad copy and robust conversion rates, finding additional sources of traffic and revenue … Read More