Applicability of R in Online Marketing Analysis
In any industry, data analysis is often supplemented by powerful statistical packages. Currently, competition exists between some of the big named programs like SAS and SPSS, both of which are used extensively in educational and professional settings. Powerful and efficient, these programs have paved the way for major improvements in data analysis, and are often […]
Organic Keyword Data: 100% Dead (not provided)
Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson uncovers data that shows how (not provided) has infectiously spread across our clients’ sites and, at the time of Chris’ post in early August, 51% of visits to our clients […]
Do You Need to Clean Up Your Data?
Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much traffic you are receiving for any given time period? Covered. Want to see how visitors are moving through your site after they reach it? You can do that too. But […]
Web Analytics is a Valuable Agency Offering
Understanding complex website data is becoming increasingly important for companies. How do visitors find your website? Once they arrive, how do the visitors interact with your site? What content do they consume? What pages on the site most often lead to a desired action? Are your visitors converting? Companies tackle these questions daily, and […]
Top 7 Reasons Marketers Should Utilize Google Tag Manager
Google Tag Manager is a marketing and tracking service for web analytics that allows users to place tags in order to measure traffic and optimize their online marketing. Instead of editing site code, marketers can now use Google Tag Manager to edit tags in the easy to use interface. Scroll down and find […]
Marketers First, Data Analysts Second
Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement software. Meanwhile, an underutilized group of web analysts pulls reports and isn’t truly engaged in the marketing process. These two groups are complementary, yin and yang, two peas in a […]
How Statistics Drive Smarter Marketing
Online marketing is a complex, ever evolving combination of elements including timing, segmentation, and brand recognition. Paid search marketing teams work diligently to find the perfect mix of these components in order to allocate resources properly, and generate pertinent client recommendations. While the correct use of the aforementioned elements are ‘tried-and-true,’ what about statistics? […]
Case Study: Defining Value in SEO
Our role as SEO consultants is to partner with organizations and to create value through search marketing. However, creating value can be a challenge for many reasons. Goals may not have been clearly defined, the execution of strategies may not be not be possible, or access to analytics data may be lacking or corrupted. Despite […]
The Importance of Call Reporting & PPC
Bryan Connally Internet Marketing Specialist While many of clients I work with already have established and highly successful PPC campaigns, they are still looking for more ways of driving additional traffic and revenue. Since most of the time these clients already run highly targeted campaigns with proven ad copy and robust conversion rates, finding additional […]