Holistic Wellness for Gen Z Women: Trends and Challenges

In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]

Cultivating Wellness: Prioritizing Mental Health in May and Beyond

As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]

Health & Wellness Industry Trends 2023

Unveiling the Health and Wellness Industry in 2023 In this comprehensive exploration, we uncover the critical market trends and consumer insights shaping the health and wellness industry in 2023. As we navigate through the currents of change, we’ll highlight consumer preferences, brand responses, and the trajectory of the industry. Whether you’re a seasoned brand manager, […]

Beyond Benefits: The Art of Empathetic Connection in Health and Wellness Marketing

Picture this: you’re shopping for a new fitness app or a vitamin supplement. Brands bombard you, promising to revolutionize your life, but how many truly understand you and your needs? As health and wellness marketers, we must move beyond simply communicating the benefits of our products. We must go beyond the formula of communicating benefits […]

Enabling Enhanced Ecommerce With and Without Shopify

Enhanced Ecommerce is an extension of the reporting available via Google Analytics Ecommerce reporting. As the name suggests, enabling this reporting expands upon what e-commerce information is available within Google Analytics. Enhanced Ecommerce provides additional information around shopping behaviors and checkout behaviors.  Examples of Enhanced Ecommerce Reports Enabling Enhanced Ecommerce (EE) looks to populate the […]

Better KPIs for Wellness Digital Marketing

High-performing digital marketing strategies rely on a built-in feedback loop that pulls regular analytics reports, analyzes marketing activities, and optimizes based on those findings. But marketing teams (and their analytics specialists) can sometimes get overwhelmed by the sheer amount of data that is accessible to them. It’s easy to wonder what are truly important key […]

How to Be More Human With Your Wellness Brand Social Media Strategy

Being Human on Social Media Leads to an ROI That You Can Measure Social media is a crucial part of any content marketing strategy, and you have probably read a thousand listicles and downloaded dozens of ebooks on how to better leverage your social media channels to grow your business. But, before even planning your […]

Diet & Nutrition Search Trends Today, in Light of The Coronavirus Pandemic

The novel coronavirus (SARS-CoV-2) has altered almost every single aspect of people’s daily lives in at least 177 countries (and counting) across the globe. As seen in empty grocery store aisles and “Not in Stock” labels on Amazon, people’s buying habits have drastically shifted right alongside the spread of the virus. Along with hand sanitizer […]

The Role of Content in Ecommerce

  There is a prevalent thought that content does not have a place in ecommerce. The typical arguments against content are that it impedes and distracts from a sale, that it does not fit nicely into the site architecture, or that it is a marketing “issue”. I would argue that content is an absolute necessity […]

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