Enabling Enhanced Ecommerce With and Without Shopify

Greg GarrisonBlog, Consumer Packaged Goods, Matrix, Web Analytics, Wellness Industry

Enhanced Ecommerce is an extension of the reporting available via Google Analytics Ecommerce reporting. As the name suggests, enabling this reporting expands upon what e-commerce information is available within Google Analytics. Enhanced Ecommerce provides additional information around shopping behaviors and checkout behaviors.  Examples of Enhanced Ecommerce Reports Enabling Enhanced Ecommerce (EE) looks to populate the information highlighted in the screenshots … Read More

Better KPIs for Wellness Digital Marketing

Greg GarrisonBlog, Matrix, Web Analytics, Wellness Industry

wellness digital marketing kpi

High-performing digital marketing strategies rely on a built-in feedback loop that pulls regular analytics reports, analyzes marketing activities, and optimizes based on those findings. But marketing teams (and their analytics specialists) can sometimes get overwhelmed by the sheer amount of data that is accessible to them. It’s easy to wonder what are truly important key performance metrics to put at … Read More

How to Be More Human With Your Wellness Brand Social Media Strategy

Megan JoosteBlog, Matrix, Social Media, Wellness Industry

Being Human on Social Media Leads to an ROI That You Can Measure Social media is a crucial part of any content marketing strategy, and you have probably read a thousand listicles and downloaded dozens of ebooks on how to better leverage your social media channels to grow your business. But, before even planning your first series of posts, it’s … Read More

Diet & Nutrition Search Trends Today, in Light of The Coronavirus Pandemic

Tess TaylorBlog, Health and Wellness, Matrix, SEO, Wellness Industry

The novel coronavirus (SARS-CoV-2) has altered almost every single aspect of people’s daily lives in at least 177 countries (and counting) across the globe. As seen in empty grocery store aisles and “Not in Stock” labels on Amazon, people’s buying habits have drastically shifted right alongside the spread of the virus. Along with hand sanitizer and toilet paper (here’s an … Read More