Supporting the national growth and mission of The Kids Mental Health Foundation, powered by Nationwide Children’s Hospital

Adolescent male with long hair holding a skateboard and wearing a gray t-shirt.

Client overview The Kids Mental Health Foundation is the leading organization promoting mental health for children in the United States. To achieve its vision to build a world where mental health is a vital part of every child’s upbringing, nearly 1,000 mental health professionals and researchers at Nationwide Children’s Hospital, in partnership with other trusted […]

The Future of Fitness: Key Insights from Beyond Activ Conference

The fitness and wellness industry is constantly moving, evolving from traditional exercise-focused offerings to a more holistic, wellness-driven experience. Our team attended the Beyond Activ conference in New York last week which brought together leaders from the health and wellness, fitness, and hospitality sectors to highlight the trends that are reshaping the way brands approach […]

Trends Shaping Gyms, Studios and Wellness Centers

As the fitness industry continues to evolve in the post-COVID era, gyms, studios and wellness centers are finding themselves at a series of crossroads. The landscape is rapidly changing, with key trends emerging that could make or break a business model. At Parallel Path, we’ve seen firsthand how these shifts are affecting our clients and […]

Transforming Travel: The Rise and Impact of Wellness Tourism

Wellness tourism is experiencing a remarkable surge, transforming how people travel and prioritize their health. As travelers increasingly seek destinations that offer rejuvenation, relaxation, and holistic well-being, the wellness tourism industry is poised for exponential growth. From luxurious spa retreats to immersive wellness experiences, this sector is redefining vacations by blending leisure with health-centric activities. […]

Helping a fitness company scale its brand

A female soccer player kicking a ball on a grass field during practice.

Client overview WHOOP is a technology company that specializes in wearable fitness trackers and health monitoring devices. Founded in 2012 by Will Ahmed, WHOOP is known for its high-quality fitness bands designed to provide in-depth analytics on various aspects of physical health and performance. WHOOP targets athletes, fitness enthusiasts, and anyone interested in optimizing their […]

From SEO to SGE: Surviving the Google Search Shake-Up

The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital marketing. Google’s introduction of this new feature is changing the game for organic and paid search results and at Parallel Path, we are at the forefront of understanding and adapting to these changes, ensuring our […]

Evidence Over Everything: The New Standard in Health Products

If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all of these claims, consumers are now, more than ever, questioning if these products actually work.  At Parallel Path, we’ve observed a notable shift in health and wellness consumer behavior. Consumers are now prioritizing effectiveness and […]

Shining a Light on the Missing Menopause Market

At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing.  Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. Menopause is not just another life stage; it is a […]

What the “Self-Focused” Consumer Expects from Your Brand

At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. To deepen our understanding of  health and wellness consumers, we conducted a comprehensive study involving thousands of respondents across diverse demographics. We dove into their motivations, […]

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