Holistic Wellness for Gen Z Women: Trends and Challenges

In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]

Enabling Enhanced Ecommerce With and Without Shopify

Enhanced Ecommerce is an extension of the reporting available via Google Analytics Ecommerce reporting. As the name suggests, enabling this reporting expands upon what e-commerce information is available within Google Analytics. Enhanced Ecommerce provides additional information around shopping behaviors and checkout behaviors.  Examples of Enhanced Ecommerce Reports Enabling Enhanced Ecommerce (EE) looks to populate the […]

The Role of Content in Ecommerce

  There is a prevalent thought that content does not have a place in ecommerce. The typical arguments against content are that it impedes and distracts from a sale, that it does not fit nicely into the site architecture, or that it is a marketing “issue”. I would argue that content is an absolute necessity […]

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