Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. Menopause is not just another life stage; it is a […]
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. To deepen our understanding of health and wellness consumers, we conducted a comprehensive study involving thousands of respondents across diverse demographics. We dove into their motivations, […]
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]
Cultivating Wellness: Prioritizing Mental Health in May and Beyond
As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]
Mindfulness Practices for Life Balance and Stress Management
Unveiling the Power of Mindfulness In our fast-paced world, feeling overwhelmed and out of balance is often the norm rather than the exception. It’s all too easy to become entangled in the frenzy of daily obligations, with mounting stress levels tipping the scales away from equilibrium. However, we have an underutilized, time-honored antidote at […]
Transform Your Business with Sustainability
The Green Revolution in Business: Why it Matters Every so often, a significant shift sweeps across the business landscape, prompting us to reconsider our practices, strategies, and purpose. In a world becoming increasingly aware of its environmental footprint, the shift towards green living in business represents one such tectonic movement. This transition, akin to a […]
Fostering a Healthy Work Environment – Why Wellness at Work Matters
How a company office environment should be constructed became an afterthought for many during the pandemic. As the workforce returns to offices, the consideration of creating a positive, healthy workplace has regained relevance. While working remotely or hybrid is no longer a radical idea, a key milestone was hit as offices are reported to be […]