The Wearable Tech Boom: How Marketers Can Lead in the Era of Personalized Health
Wearable technology is evolving beyond its origins as step counters and sleep monitors. It is quickly becoming central to personalized health, where data-driven insights empower consumers to make proactive health decisions. With the global wearable market projected to reach $187 billion by 2030, marketers have a unique opportunity to position their brands at the intersection […]
Marketing Opportunities in the Evolving Landscape of Skin Health
Sun protection has come a long way from being just a beach-day essential. It’s now a cornerstone of health and wellness, bridging skincare, longevity, and preventative care. Yet, many consumers still underestimate the lasting effects of UV exposure—not just on their skin’s health but on their overall well-being. At a time when innovation in sunscreen […]
Rumination and Overthinking in the Workplace
In the existing landscape of the modern workplace, mental health has emerged as a crucial focus for both employees and brands alike. While physical wellness has long been a focal point, the connection between mind and body is undeniable, and it’s time for brands in the health and wellness sector to elevate their approach to […]
The Future of Fitness: Key Insights from Beyond Activ Conference
The fitness and wellness industry is constantly moving, evolving from traditional exercise-focused offerings to a more holistic, wellness-driven experience. Our team attended the Beyond Activ conference in New York last week which brought together leaders from the health and wellness, fitness, and hospitality sectors to highlight the trends that are reshaping the way brands approach […]
Trends Shaping Gyms, Studios and Wellness Centers
As the fitness industry continues to evolve in the post-COVID era, gyms, studios and wellness centers are finding themselves at a series of crossroads. The landscape is rapidly changing, with key trends emerging that could make or break a business model. At Parallel Path, we’ve seen firsthand how these shifts are affecting our clients and […]
Transforming Travel: The Rise and Impact of Wellness Tourism
Wellness tourism is experiencing a remarkable surge, transforming how people travel and prioritize their health. As travelers increasingly seek destinations that offer rejuvenation, relaxation, and holistic well-being, the wellness tourism industry is poised for exponential growth. From luxurious spa retreats to immersive wellness experiences, this sector is redefining vacations by blending leisure with health-centric activities. […]
From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital marketing. Google’s introduction of this new feature is changing the game for organic and paid search results and at Parallel Path, we are at the forefront of understanding and adapting to these changes, ensuring our […]
Evidence Over Everything: The New Standard in Health Products
If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all of these claims, consumers are now, more than ever, questioning if these products actually work. At Parallel Path, we’ve observed a notable shift in health and wellness consumer behavior. Consumers are now prioritizing effectiveness and […]
Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. Menopause is not just another life stage; it is a […]