What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. To deepen our understanding of health and wellness consumers, we conducted a comprehensive study involving thousands of respondents across diverse demographics. We dove into their motivations, […]
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]
Navigating Health & Wellness Consumer Motivation Segments: A New Perspective
Decoding Consumer Motivation Segments in Health & Wellness Marketing In the dynamic world of health and wellness, understanding consumer motivation is crucial for brands aiming to resonate deeply with their audience. This sector, rich in diversity and potential, requires a nuanced approach beyond traditional demographics. Parallel Path’s seminal Consumer Motivation Study: Health & Wellness […]
Parallel Path Releases Comprehensive Consumer Motivation Study on Health & Wellness Brand Engagement
Boulder, CO – Parallel Path, a leading health and wellness marketing agency, today unveiled the results of its groundbreaking research study entitled “Health & Wellness Reimagined: A Guide for Brands to Create Stronger Connections.” The report, conducted in conjunction with an independent research firm, aims to redefine understanding and marketing strategies in the rapidly growing […]