As the SEO industry continues to develop and evolve, social media is becoming an undeniable, albeit still relatively small, force in the search engine algorithms. It may sound cliché, but with the recent influx of articles and blog posts on social media and SEO, how are you to know what is true, let alone what tips and observations will help … Read More
Case Study: Defining Value in SEO
Our role as SEO consultants is to partner with organizations and to create value through search marketing. However, creating value can be a challenge for many reasons. Goals may not have been clearly defined, the execution of strategies may not be not be possible, or access to analytics data may be lacking or corrupted. Despite all of this, it is … Read More
Why Your Company Needs a Marketing Developer
How many times have marketers been pushed down the IT priority list when they need to have something done to your website? Maybe they need a new paid search landing page, or site speed has slipped causing your company to lose valuable spots in the organic listings, or maybe they’re launching a test. At the end of the day, the … Read More
The Impact is Real: Google’s Encrypted Search
Tom Bright Internet Marketing Specialist Google announced this week that they are encrypting searches for users logged in by default. What that means to the SEO industry is that search queries won’t be available for reporting within Google Analytics, nor will they be available from referring search URLs. The data is available at a roll-up level, however term-level detail for … Read More
Google +1 Effect on PPC
Tracy Earles VP of Marketing & Business Development Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed whether your site should implement +1. While his analysis was fairly broad (i.e. should your site participate or not), I’d like to take a narrower look at +1’s effect on pay-per-click advertising with Adwords. Google … Read More
Should Your Site Implement Google +1?
Bryan Connally Staff Internet Marketing Specialist Some background info on Google +1 for SEO: Google has stated that “+1” for websites will be used as a social signal to help determine a page’s relevance for a particular search query and ultimately its ranking. This will likely be rolled out in a controlled manner so that Google can ascertain how the … Read More
ICANN’s Release of gTLDs: More .Hype than .Hope
David DuBois Search Engine Optimization Specialist June 20, 2011 – The Internet Corporation for Assigned Names and Numbers (ICANN) made an announcement that it would open its list of generic top-level domains (gTLDs) to anyone willing to dish out the $185,000 application fee. Registration for these domains will be open from January 12 to April 12, 2012, and will … Read More
Case Study: Ritz & Wolf Camera & Image
Tracy Earles VP of Marketing & Business Development After emerging from Chapter 11, Ritz & Wolf Camera & Image needed to adjust their Internet listings to reflect their new brand name, logo, and associated messaging, as well as remove closed stores from search results. Read the case study to read how Parallel Path quickly resolved these issues and dramatically improved their … Read More
Take Back Your Brand
Jeff Edwards Internet Marketing Specialist The rewards of having a well known brand name are obvious. A well executed brand strategy can make your company much more recognizable and trusted by consumers. This can pay off when it comes to sales, and can lead to a huge ROI for your company. Chances are if you work for one of these … Read More
How Do I Start Advertising on Facebook?
Bryan Connally Internet Marketing Specialist 2009 was a big year for Facebook. In May, comScore reported 70.2 million US unique visits for Facebook (up 97% year over year) passing Myspace .com for the first time. Later the same year, UK based analytics firm Hitwise tweeted that on December 29th Facebook had more unique visits than Google.com. This effectively made facebook.com … Read More
SEM is Getting Harder (SEM is Not For the Amateur)
Tracy Earles VP of Marketing Inbound marketing is much more difficult than five years ago. Why? And why should it matter to you? Can’t a company run its own search marketing campaigns? The main reason that search marketing is more difficult is that it is more competitive. Advertising dollars are fleeing traditional media, like TV or print, and moving into … Read More
The Importance of Call Reporting & PPC
Bryan Connally Internet Marketing Specialist While many of clients I work with already have established and highly successful PPC campaigns, they are still looking for more ways of driving additional traffic and revenue. Since most of the time these clients already run highly targeted campaigns with proven ad copy and robust conversion rates, finding additional sources of traffic and revenue … Read More
Marketing in a Down Economy with Google Website Optimizer
Bryan Connally Internet Marketing Specialist Most inbound marketers and business leaders these days have a similar set of questions on their mind. The majority of these questions revolve around how to most successfully market their products and services in the current economic downturn. For marketers that use online channels to accomplish anything from ecommerce sales to lead generation, there is … Read More
Using Both PPC Advertising & SEO
Lora Baker Internet Marketing Specialist For a Technical Writing class back in 1996, one of my homework assignments involved looking up eight different well-known phrases on six different search engines. This was before the days when students all had laptops, so I trudged over to the library to start my assignment. I wasn’t even 100% certain what the internet was, … Read More