Parallel Path Names Michael Shore Senior Director of Strategic Consulting

Megan JoosteNews/Press

Parallel Path is thrilled to announce that Michael Shore has joined the agency as Senior Director of Strategic Consulting. Michael has over ten years of marketing expertise and recently rejoined Parallel Path after a tenure at 3Q Digital, a well regarded digital agency, where he led their global relationship with LinkedIn out of Dublin, Ireland. Prior to that, he had … Read More

Parallel Path Client Partner, Olive, Named to CB Insights Digital Health 150

Parallel PathNews/Press

Parallel Path healthcare technology client partner and artificial intelligence (AI) innovator, Olive, a Columbus Ohio company, has been named to the prestigious 2020 CB Insights Digital Health 150: The Digital Health Startups Transforming The Future of Healthcare. Parallel Path supports Olive’s growth goals with digital marketing strategy, paid media, SEO, customer journey insights and digital creative and asset development. The … Read More

Parallel Path Supports Children’s Hospital Colorado as the First Pediatric Hospital in U.S. to Offer 3D Printed Casts

Megan JoosteNews/Press

Kids can keep running, climbing, and swimming this summer thanks to 3D printed cast from the innovative team at Children’s Hospital Colorado that prints waterproof, breathable, and adjustable casts that let kids keep being kids, even while healing from a broken bone or sprained wrist. As Children’s Hospital Colorado’s digital marketing agency, Parallel Path developed and managed a digital strategy … Read More

United Health Foundation Gives $500K Towards Behavioral Health

Megan JoosteNews/Press

The United Health Foundation has announced a gift of $500,000 towards behavioral needs for Colorado residents in the midst of the COVID-19 pandemic. The donation, which was made to the Colorado Community Health Network, will support its Community Health Centers in Colorado. Says Patrick Gordon, President and Chief Executive Officer, Rocky Mountain Health Plans and UnitedHealthcare Community & State Colorado … Read More

Rocky Mountain Health Plan’s Film Content a Finalist at Brand Film Awards

Megan JoosteHealth Industry, Healthcare, Matrix, News/Press

Blood, a film by Rocky Mountain Health Plans with agency partner Parallel Path and film partner Roos Brothers and Greenpoint Pictures, has been named a 2020 finalist at the Brand Film Awards. The film, part of the 3-year award-winning Life on the Western Slopes (LOWS) campaign series, tells the stunning story of Andy Blood, who became paraplegic after a 2004 … Read More

Digital Customer Experience in the Time of Coronavirus: Parallel Path Featured in eHealthcare Strategy & Trends

Megan JoosteNews/Press

Parallel Path is pleased to share that “Digital Customer Experience in the Time of Coronavirus” authored by CCO Hardy Kalisher has been published in industry-leading publication eHealthcare Strategy & Trends. The article shares ways that organizations across healthcare and wellness can double down on digital customer experience in the time of social distancing, sheltering-in-place, and quarantine —and ensure their customers … Read More

Willow Smith Joins Parallel Path as Managing Director of Performance Media

Megan JoosteNews/Press

Parallel Path is thrilled to announce that Willow Smith has joined the agency as Managing Director of Performance Media. Willow is an experienced digital marketing professional who will be responsible for the overall excellence of the Parallel Path Performance Media department in support of organizations and brands across health, wellness, and lifestyle. From strategy to execution, Willow will lead Parallel … Read More

Olive Raises Additional $51M in New Investment Round

Megan JoosteNews/Press

Parallel Path client partner Olive, a Columbus, Ohio-based startup creating the “AI workforce for healthcare,” has secured $51 million in a new investment round. The infusion comes from investors including Drive Capital,  Oak HC/FT, and Ascension Ventures. The effort was led by General Catalyst, whose portfolio includes Airbnb, ClassPass, Stripe, and Warby Parker.  The Olive software toolkit automates administrative repetitive, … Read More

Nationwide Children’s Hospital Celebrates Community Dedication

Megan JoosteNews/Press

Members of the community gathered to experience Nationwide Children’s Hospital’s Big Lots Behavioral Health Pavilion last week, set to become America’s largest center exclusively dedicated to child and adolescent behavioral and mental health on a pediatric medical campus. At nine stories high and 386,000 square feet, the center will offer a colorful, friendly environment for those dealing with severe behavioral … Read More

Life on the Western Slope Takes Home eHealthcare Leadership Award

Megan JoosteNews/Press

The critically-acclaimed integrated marketing campaign wins a Platinum for Best Rich Media. Boulder, Colorado, February 21, 2020 — Parallel Path is proud and honored to announce that the Life on the Western Slope integrated marketing campaign developed for Rocky Mountain Health Plans won the Platinum Award for Best Rich Media at the 2019 eHealthcare Leadership Awards. The awards attract 1,000 … Read More

Partnership with Streamline Brands to Drive Next Era of Growth

Megan JoosteMarketing, Matrix, News/Press, Web Design

Parallel Path is proud to announce its partnership with Streamline Brands Safesplash, Swimtastic, and SwimLabs as the brand prepares for its next wave of growth. Streamline Brands is the leading franchisor of swim school concepts in the United States, with over 170 swim schools in its network. Parallel Path will be providing a range of digital marketing services to the … Read More

Human Form Fitness to Bring Personalized Health and Wellness Coaching to Parallel Path

Megan JoosteMarketing, Matrix, News/Press

Holistic health and fitness coaching now offered to all Parallel Path employees. Boulder, CO., February 7, 2020 Parallel Path is pleased to announce the launch of a partnership with Ohio-based Human Form Holistic Health, Fitness, and Performance Institute to provide personalized health coaching services to all Parallel Path employees. The program is being offered free-of-charge to staff as part of … Read More

New Electrolyte and Protein-Packed Beverage Joins the Ascent Family

Megan JoosteHealth and Wellness, News/Press

We like it when friends make awesome new products. Today, our friends at Ascent celebrated the launch of their new Recovery Water, a refreshing, revolutionary beverage that offers 20g of clean protein and electrolytes — all in 100 calories — to help us recover from a hard workout (or just a hard day’s work). Ascent has been sourcing the industry’s … Read More

Rocky Mountain Health Plans’ ‘The Redstone Pack’ a Banff Mountain Film Competition Finalist

Megan JoosteNews/PressLeave a Comment

  The film continues to receive critical acclaim. Boulder, Colorado, October 8, 2019 – The Redstone Pack, a film created by Parallel Path, a full-service marketing agency, and Roos Brothers, a directing and producing team, is a finalist in the 2019 Banff Mountain Film Competition.  The film follows Grand Junction resident Aaron Natoniewski – from his impromptu leap into the world … Read More

Mountainfilm on Tour Brings RMHP’s ‘Life on the Western Slope’ to International Audiences

Megan JoosteHealthcare, News/PressLeave a Comment

A short film featuring Ron Black of The San Juan Dance Club, created by Parallel Path and Colorado natives the Roos Brothers for Rocky Mountain Health Plans (RMHP) will grace big screens around the world as an official selection of the 2019 Mountainfilm World Tour. The tour, an extension of the Mountainfilm Festival held annually in Telluride, Colorado, brings select … Read More

Digital Marketing Veteran from IBM Takes the Reins at Parallel Path, Readying for Next Stage of Growth

Wendy DevineNews/PressLeave a Comment

BOULDER, CO., December 2, 2018 IBM executive John Kadlic has recently taken ownership of digital marketing agency Parallel Path, and will be its CEO.  A digital marketing veteran, Kadlic was eager to get back to his roots as a leader of independent agencies like Parallel Path.  “Having led many different types of digitally-focused agencies and consultancies over the years, I’ve … Read More

Parallel Path’s Louie Beaupre publishes article in Franchise World magazine

Louie BeaupreFranchise, News/PressLeave a Comment

Louie Beaupre, franchise industry executive and current Franchise Strategic Consultant at Parallel Path, is published in the May 2018 issue of Franchise World Magazine. Read the excerpt below and download the full article to read more. Shifting to a Higher Gear Together, franchisors and franchisees can prosper through improved alignment to build a stronger national marketing fund. The relationship between … Read More

Parallel Path, Roos Brothers and Rocky Mountain Health Plans’ ‘Life on the Western Slope’ Films Selected for Brand Film Festival New York

Wendy DevineNews/PressLeave a Comment

new york brand film festival

Cinematic films feature real stories of Rocky Mountain Health Plan members BOULDER, Colo., May 4, 2018 – A film series created by Parallel Path, a full-service marketing firm, and Roos Brothers, a directing and producing team that is a close partner of the agency, was selected for the 2018 Brand Film Festival in the ‘Short-form Documentary Series’ category at the … Read More

Parallel Path Rebrands Intelligent Office, Designs New Web Presence

Parallel PathNews/PressLeave a Comment

  Effort leads to nearly fifty percent increase in mobile conversion rate   Boulder, CO – December 21, 2017 – Intelligent Office, a provider of virtual office services and co-working space for professionals, engaged Parallel Path, a data-driven, full-service marketing agency, to rebrand the company, execute a redesign of its brand identity and develop a new website. The efforts have … Read More

CHAMPIONS: PARALLEL PATH PREVAILS

Jack FitzGerrellNews/PressLeave a Comment

Kickball and marketing – can you imagine two activities more similar? Both have enormous competition, complicated strategy, and both come naturally to our team at Parallel Path. With a little practice, and after overcoming a bunting scandal, Parallel Path just kept winning. Some say it was our excellent choice in craft beers. Others suggest it was our radical decision to … Read More