Parallel Path Welcomes Kelsey Landers as Associate Director of Client Strategy
Parallel Path is excited to welcome Kelsey Landers as Associate Director of Client Strategy. Kelsey brings more than 18 years of experience in brand strategy, consumer insights, and client partnership. She has worked across industries including CPG, automotive, retail, and professional sports, partnering with brands such as P&G, General Motors, Lowe’s, and the Columbus Crew […]
Parallel Path Welcomes Arianna Tomczak as Associate Client Strategist
Parallel Path is excited to welcome Arianna Tomczak to our growing team as an Associate Client Strategist. A Michigan State University alumna, Arianna brings a fresh perspective, strong strategic instincts, and a genuine curiosity about how people engage with brands. Her passion for health and wellness makes her a perfect fit for our mission to […]
The GLP-1 Wars Just Went Primetime
Hims & Hers just lit a fire under Big Pharma—and the FDA might be coming with a hose. The telehealth brand, known for making once-taboo health topics clickable, took aim at the weight-loss industry in its first Super Bowl ad. The message? “There are medications that work, but they’re priced for profits, not patients.” Spicy. […]
The $90 Billion Gut Health Industry Is Here—Why Aren’t You?
As the science of gut health continues to gain traction, brands are stepping into uncharted territory with massive opportunities—and just as many challenges. The gut health market, expected to grow to nearly $90 billion by 2030, offers a lucrative playground for marketers. But in a crowded and confusing landscape, clarity and consumer education are the […]
The Marketers Guide to Holistic Health and Wellness
Integrated health and wellness, also referred to as 360-degree wellness, holistic health, or whole-person health, has shifted from a niche concept to a cornerstone of consumer expectations. This evolution, spurred by the pandemic, has brought about transformative opportunities for both brands and marketers. Understanding how to align with consumers within this movement is essential for […]
Dream Big: How Sleep Wellness is Transforming Health Marketing
Sleep deprivation isn’t just an individual struggle—it’s a public health epidemic. Despite sleep being essential to physical and mental health, the Centers for Disease Control and Prevention (CDC) reports that nearly 35% of adults fail to meet the recommended seven hours per night. For many, the modern demands of stress, technology use, and societal pressures […]
Ted Boddy Awarded Q3 2024 Fox & Goat Award
We are thrilled to recognize our Director of Analytics, Ted Boddy, as the recipient of our Q3 2024 Fox & Goat Award! This quarterly award recognizes individuals who embody the twin disciplines of the mountain goat and the fox—leadership and forward momentum, alongside curiosity and cleverness. Ted has a talent for breaking down complex topics […]
The Wearable Tech Boom: How Marketers Can Lead in the Era of Personalized Health
Wearable technology is evolving beyond its origins as step counters and sleep monitors. It is quickly becoming central to personalized health, where data-driven insights empower consumers to make proactive health decisions. With the global wearable market projected to reach $187 billion by 2030, marketers have a unique opportunity to position their brands at the intersection […]
Marketing Opportunities in the Evolving Landscape of Skin Health
Sun protection has come a long way from being just a beach-day essential. It’s now a cornerstone of health and wellness, bridging skincare, longevity, and preventative care. Yet, many consumers still underestimate the lasting effects of UV exposure—not just on their skin’s health but on their overall well-being. At a time when innovation in sunscreen […]