Human Form Fitness to Bring Personalized Health and Wellness Coaching to Parallel Path

Megan JoosteMarketing, Matrix, News/Press

Holistic health and fitness coaching now offered to all Parallel Path employees. Boulder, CO., February 7, 2020 Parallel Path is pleased to announce the launch of a partnership with Ohio-based Human Form Holistic Health, Fitness, and Performance Institute to provide personalized health coaching services to all Parallel Path employees. The program is being offered free-of-charge to staff as part of … Read More

New Electrolyte and Protein-Packed Beverage Joins the Ascent Family

Megan JoosteHealth and Wellness, News/Press

We like it when friends make awesome new products. Today, our friends at Ascent celebrated the launch of their new Recovery Water, a refreshing, revolutionary beverage that offers 20g of clean protein and electrolytes — all in 100 calories — to help us recover from a hard workout (or just a hard day’s work). Ascent has been sourcing the industry’s … Read More

Rocky Mountain Health Plans’ ‘The Redstone Pack’ a Banff Mountain Film Competition Finalist

Megan JoosteNews/PressLeave a Comment

  The film continues to receive critical acclaim. Boulder, Colorado, October 8, 2019 – The Redstone Pack, a film created by Parallel Path, a full-service marketing agency, and Roos Brothers, a directing and producing team, is a finalist in the 2019 Banff Mountain Film Competition.  The film follows Grand Junction resident Aaron Natoniewski – from his impromptu leap into the world … Read More

Mountainfilm on Tour Brings RMHP’s ‘Life on the Western Slope’ to International Audiences

Megan JoosteHealthcare, News/PressLeave a Comment

A short film featuring Ron Black of The San Juan Dance Club, created by Parallel Path and Colorado natives the Roos Brothers for Rocky Mountain Health Plans (RMHP) will grace big screens around the world as an official selection of the 2019 Mountainfilm World Tour. The tour, an extension of the Mountainfilm Festival held annually in Telluride, Colorado, brings select … Read More

Digital Marketing Veteran from IBM Takes the Reins at Parallel Path, Readying for Next Stage of Growth

Wendy DevineNews/PressLeave a Comment

BOULDER, CO., December 2, 2018 IBM executive John Kadlic has recently taken ownership of digital marketing agency Parallel Path, and will be its CEO.  A digital marketing veteran, Kadlic was eager to get back to his roots as a leader of independent agencies like Parallel Path.  “Having led many different types of digitally-focused agencies and consultancies over the years, I’ve … Read More

Parallel Path’s Louie Beaupre publishes article in Franchise World magazine

Louie BeaupreFranchise, News/PressLeave a Comment

Louie Beaupre, franchise industry executive and current Franchise Strategic Consultant at Parallel Path, is published in the May 2018 issue of Franchise World Magazine. Read the excerpt below and download the full article to read more. Shifting to a Higher Gear Together, franchisors and franchisees can prosper through improved alignment to build a stronger national marketing fund. The relationship between … Read More

Parallel Path, Roos Brothers and Rocky Mountain Health Plans’ ‘Life on the Western Slope’ Films Selected for Brand Film Festival New York

Wendy DevineNews/PressLeave a Comment

new york brand film festival

Cinematic films feature real stories of Rocky Mountain Health Plan members BOULDER, Colo., May 4, 2018 – A film series created by Parallel Path, a full-service marketing firm, and Roos Brothers, a directing and producing team that is a close partner of the agency, was selected for the 2018 Brand Film Festival in the ‘Short-form Documentary Series’ category at the … Read More

Parallel Path Rebrands Intelligent Office, Designs New Web Presence

Parallel PathNews/PressLeave a Comment

  Effort leads to nearly fifty percent increase in mobile conversion rate   Boulder, CO – December 21, 2017 – Intelligent Office, a provider of virtual office services and co-working space for professionals, engaged Parallel Path, a data-driven, full-service marketing agency, to rebrand the company, execute a redesign of its brand identity and develop a new website. The efforts have … Read More

CHAMPIONS: PARALLEL PATH PREVAILS

Jack FitzGerrellNews/PressLeave a Comment

Kickball and marketing – can you imagine two activities more similar? Both have enormous competition, complicated strategy, and both come naturally to our team at Parallel Path. With a little practice, and after overcoming a bunting scandal, Parallel Path just kept winning. Some say it was our excellent choice in craft beers. Others suggest it was our radical decision to … Read More

Parallel Path Selected by Made In Nature as its Digital Agency of Record

Wendy DevineNews/Press

BOULDER, Colo., April 5, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by Made In Nature to serve as its digital marketing agency of record. The Boulder-based firm will support Made In Nature’s expansion into the digital realm and its efforts to carve out a healthy snack category in grocery stores everywhere. Made In Nature creates … Read More

Backpacker’s Pantry Taps Parallel Path for Digital Growth Strategy

Wendy DevineNews/Press

BOULDER, Colo., Dec. 31, 2015 – Parallel Path, a data-driven full service digital marketing agency, has been selected by Backpacker’s Pantry as its digital marketing agency of record. Parallel Path has been tasked with supporting the company’s expansion into digital, after more than 60 years of traditional retail presence, and with navigating the complexities of marketing in the digital age. … Read More

Financial Planning Association (FPA) Retains Parallel Path as its Digital Marketing Advisor

Wendy DevineNews/Press

BOULDER, Colo. – July 16, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by the Financial Planning Association® (FPA®) as its digital marketing agency of record. With 24,000 members, FPA is the largest membership organization for CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals in the U.S. and those who support the financial planning process. The Denver-based association selected … Read More

Parallel Path Boosts Fast-Casual Clientele; Adds Daphne’s California Greek

Wendy DevineNews/Press

BOULDER, Colo. – February 12, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by Daphne’s California Greek as its digital marketing agency of record. Daphne’s, with its unique menu that fuses Mediterranean, Greek and California flavors,  is a thriving fast-casual, restaurant chain with 50 locations across California and Colorado. “Daphne’s has a strong brand that resonates … Read More

Yalla Fast-Casual Mediterranean Restaurants Sign Parallel Path

Wendy DevineNews/Press

BOULDER, Colo. – February 12, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by Yalla Mediterranean as its digital marketing agency of record. Yalla is a new fast-casual restaurant that just launched in the San Francisco Bay area with at least two new store openings this year and dozens more on the horizon. With a passion … Read More

Envysion Signs Parallel Path as Digital Marketing Partner

Wendy DevineNews/Press

BOULDER, Colo. – January 19, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by Envision as its digital marketing agency of record. Envysion, a Blackstone Entrepreneur Network company recognized for its high growth potential, has an award-winning Managed-Video-as-a-Service (MVaaS) platform. The Louisville, Colorado company selected Parallel Path for its proven, data-driven approach to digital marketing and … Read More

Yalla!

Wendy DevineNews/PressLeave a Comment

Senior SCG Darryl Kelly-McDade makes his own plate at Yalla Mediterranean – our mouth’s are watering!

Parallel Path Holds Staff Food Drive

Wendy DevineNews/PressLeave a Comment

Parallel Path is pleased to support EFAA (Emergency Family Assistance Association) by sponsoring a staff food and fund drive to raise money for local families in need.  EFAA is a dignified safety net for those experiencing temporary economic challenges, often due to situations beyond their control. Parallel Path employees will bring food donations in to our offices from December 10 through 19th. … Read More

Craig Hospital Hires Parallel Path for Best in Class Digital Marketing

Wendy DevineNews/Press

BOULDER, Colo. – November 19, 2014 – Parallel Path, a data-driven digital marketing firm, has been selected by Craig Hospital in Denver as its digital marketing agency of record. The world renowned rehabilitation hospital is investing in a data driven digital marketing approach so doctors, nurses, patients and family members of patients suffering from spinal cord injury or traumatic brain … Read More

Giordano’s Pizza Orders Parallel Path for Digital Marketing

Wendy DevineNews/Press

BOULDER, Colo. – September 23, 2014 – Parallel Path, a data-driven digital marketing firm, has been selected by Giordano’s Famous Chicago Pizza as its digital marketing agency of record. Giordano’s is taking a fresh approach to reinvigorate the 40-year-old pizza franchise by partnering with Parallel Path to optimize their digital presence across web and mobile platforms. “Giordanos’ leadership team has … Read More

Parallel Path Appoints John Schoofs as VP of Digital

Wendy DevineNews/Press

BOULDER, Colo. – August 19, 2014 – Parallel Path, a data-driven marketing firm, is today announcing the appointment of John Schoofs as VP of Digital. In this new role, Schoofs will ensure clients’ experience cohesion, consistency and quality in the services they receive from Parallel Path whether it is SEO, paid search, display, content marketing, web analytics or the entire … Read More