Category Archive

Parallel Path announces the appointment of its first Chief Growth Officer in the promotion of Hardy Kalisher to the C-Suite role. Coming off its strongest year of growth, the establishment of the Chief Growth Officer positions Parallel Path to further its mission as one of the most respected marketing agencies in the health, wellness, and lifestyle space.  “The core essence … Read More

Parallel Path is excited to welcome Jackson Warn as Associate Strategic Consultant. Jackson initially joined Parallel Path as an undergraduate intern while attending the University of Colorado before moving into his current marketing role. He has a passion for learning new skills and exploring solutions to problems businesses face through strategic thinking and collaboration. Being a life-long Boulder-ite, Jackson has … Read More

Parallel Path is thrilled to welcome Dendy Walker as Senior Performance Media Manager. Dendy worked for the University of Colorado Boulder as their in-house Digital Campaign Manager. Her responsibilities working with the Admissions teams and school communications teams gave her extensive experience in paid social media and digital advertising for a variety of objectives. More recently she has been working … Read More

Parallel Path is excited to welcome Marjie Iwler as Senior Project Manager. Prior to joining Parallel Path, Marjie was a project manager working both agency and client side. She has experience across the full marketing spectrum, including email, video, website development, content creation, paid media, and digital and print collateral. Marjie brings a passion for efficient processes and creative problem-solving, … Read More

Parallel Path is excited to welcome Jacob Leal as Associate Director of Project Management. Jacob brings over 10 years of experience in advertising, mostly in digital with an additional 2-year stint in print production coordination for magazines and other revenue-driving print products. His advertising experience covers many aspects including sales training, digital ad operations, team leadership, and operations/project management. Jacob started … Read More

Parallel Path is thrilled to welcome Samantha Mueller as Senior Strategic Consultant. Sam brings over 16 years of marketing and brand-building experience both on the client and agency side, across well-known consumer brands and small start-ups. Sam spent more than a decade with Danone North America building purpose-driven brands such as Activia, Danimals, Horizon Organic, Silk, and International Delight. She … Read More

Parallel Path has been selected as one of Outside Magazine’s 50 Best Places to Work in 2021. It’s not just about perks, gear, or outdoor access. This yearly publication features 50 companies that go above and beyond when it comes to their culture, benefits, work/life balance, and work environment. The selection process takes into consideration each business’s commitment to ensuring … Read More

As Parallel Path continues to support the healthcare industry, our leadership team volunteered to judge the 2021 eHealthcare Leadership Awards. Chief Client Officer, Hardy Kalisher, was again given the opportunity to view and evaluate some of the country’s most outstanding healthcare digital communications alongside other prominent leaders in the industry.  Hardy has both a comprehensive knowledge of the digital evolution … Read More

A graduate from Boise State University with a degree in media arts and a certificate in digital media, Bella is eager to immerse herself in Parallel Path’s client paid media strategies and growth optimization. Growing up in the Pacific Northwest, Bella felt drawn to Parallel Path’s mission for helping ambitious health, wellness, and lifestyle brands. You can often find her … Read More

Earlier this month, Managing Director of Performance Media, Willow Smith, joined MaryTherese Griffin on “Media Champions” to discuss a few topics including the importance of agency collaboration when building out a media plan. Willow and her performance media team at Parallel Path have firsthand experience working in tandem with our clients and, as she says,  “working with an agency means … Read More

Parallel Path is excited to welcome Alexia Burton to our team as Strategic Consultant. With 8+ years of client-side marketing experience in the nonprofit and home and hospitality industries, Alexia has worked across the full marketing spectrum, including digital strategy, paid media and advertising, social media strategy, content creation and development, copywriting, public relations, digital fundraising, and data analytics.  Utilizing … Read More

Parallel Path is excited to welcome OhioHealth to our client-partner family. OhioHealth is a not-for-profit system of hospitals and healthcare providers located in Columbus, Ohio, and surrounding areas. The system consists of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 47 Ohio counties. As one of the top health systems in America, OhioHealth … Read More

Parallel Path is excited to welcome Christin McNeil to our team as Market Director and Senior Strategic Consultant. Christin brings 20 years of agency and client-side experience creating global omnichannel brand experiences for B2B and B2C organizations, including healthcare systems, sustainable energy, and home lifestyle companies. Her multi-faceted marketing skillset includes deep expertise in digital and traditional marketing strategy planning, … Read More

Parallel Path is thrilled to welcome Angela Harper to our team as our Vice President of Operations. Angela joins Parallel Path with a long history as an integrator of people, processes, and tools. She proactively works to ensure an exceptional level of delivery for all clients by focusing on continuous process improvement, coaching, and problem-solving to create a high impact … Read More

Parallel Path is very excited to welcome Billy McCall to our team as our Director of Paid Search. Billy’s decade-plus experience in the marketing and technology world includes managing cross-channel paid media efforts for a global data storage company. Drawn to Parallel Path’s passion for health, wellness, and lifestyle brands, Billy likes to embody these values in his own life. … Read More

Parallel Path is proud to announce our newest client partnership with Ashley Stewart, a global fashion and apparel brand that focuses on kindness, diversity, and most of all, inclusion.  Ashley Stewart was founded by Joseph Sitt in 1991 in New York and was originally created to represent and cater to curvy African American women, who had been forgotten about in … Read More

The Parallel Path team is thrilled to welcome MANTRA Labs, our newest client partner to join the Parallel Path family. MANTRA Labs provides science-driven, trusted and clean, plant-based nutrition to support the mind + body, all day, every day. MANTRA Labs was co-founded by Paul Janowitz and Jared Padalecki in Austin, Texas when the two family men discovered a need … Read More

The Parallel Path team is excited to introduce our newest client partner, Balfour Senior Living who offers elegant and comfortable independent living, assisted living, memory care, and skilled nursing homes with locations in Central Park, Downtown Denver, Littleton, Louisville, and Longmont Colorado. Balfour Senior Living has a location in Ann Arbor Michigan and are in the process of establishing new … Read More

Parallel Path is very excited to welcome Dana Haltiwanger Strub to our team as Senior Performance Media Manager.  Before starting her journey at Parallel Path, Dana worked at Infinity Marketing as a Media Buyer and Planner and then as an Account Manager at VantagePoint Marketing. With over seven years of marketing and media buying experience under her belt, Dana will … Read More

This year Parallel Path’s Chief Client Officer, Hardy Kalisher, was given the opportunity to view and evaluate some of the country’s most outstanding healthcare digital communications alongside other prominent leaders in the industry.  According to Hardy, “One of the benefits of being a judge for the eHealthcare Leadership Awards is the opportunity to really dive deep into the submissions from … Read More