Jack Westerheide Joins Parallel Path as a Manager of Integrated Strategy and Insights
Parallel Path is excited to announce the addition of Jack Westerheide as our newest team member, stepping into the role of Manager, Integrated Strategy & Insights. Jack comes to us with extensive experience in direct-to-consumer (DTC) marketing strategy, omnichannel operations, and digital media production, setting the stage for innovative and effective solutions for our clients. […]
Julia Iacoi Joins Parallel Path as Senior Client Strategist
Parallel Path is delighted to announce the latest addition to our team: Julia Iacoi, joining us as a Senior Client Strategist. Julia brings a wealth of experience and a proven track record in marketing and client strategy. Her diverse background includes significant contributions in higher education and professional sports sectors, along with impactful brand strategy […]
On Our Sleeves and Parallel Path Earn eHealthcare Leadership Award for 2023 Best Digital Marketing Campaign
Since 2019, Parallel Path has partnered with On Our Sleeves, a Nationwide Children’s Hospital organization, to support the mission of advocating and providing resources for children’s mental health. We are pleased to share that together, we have earned Gold Distinction honors from the eHealthcare Leadership Awards for the 2023 Best Digital Marketing Campaign. […]
Parallel Path Releases Comprehensive Consumer Motivation Study on Health & Wellness Brand Engagement
Boulder, CO – Parallel Path, a leading health and wellness marketing agency, today unveiled the results of its groundbreaking research study entitled “Health & Wellness Reimagined: A Guide for Brands to Create Stronger Connections.” The report, conducted in conjunction with an independent research firm, aims to redefine understanding and marketing strategies in the rapidly growing […]
MedVet, a Leader in Critical Pet Care, Partners with Parallel Path
Parallel Path, a premier health and wellness marketing agency, continues its strong growth by partnering with MedVet and its sister company, Veterinary Eye Institute (VEI). This significant collaboration underscores Parallel Path’s commitment to advancing health and wellbeing by extending its expertise to the veterinary care sector. Parallel Path will partner MedVet and VEI to build […]
Parallel Path Announces Strategic Rebrand to Align With Health and Wellness Focus
BOULDER, CO, OCT 5, 2023 – Parallel Path, a renowned leader in health and wellness marketing, today announced a strategic rebrand that encompasses more than a visual refresh; it signifies a deeper commitment to inspiring change and championing wellbeing. The rebrand reflects the company’s commitment to partnering with brands that are shaping a healthier future. […]
Parallel Path News: Mercury Awards 2023
Parallel Path Recognized as Top 10 Winner in Mercury 100 Fastest Growing Companies 2023 Rankings Parallel Path has been honored as a Top 10 award winner in the Flight III category of the prestigious Mercury 100 Fastest Growing Companies 2023 rankings. The annual awards, organized by Biz West, celebrate the remarkable achievements of the […]
Parallel Path Among the Best in the US with Google Premier Partner Status
Parallel Path is pleased to announce that it has been named a Google Premier Partner. This honor is presented to only the top 3% of marketing agencies in the United States, reflecting Parallel Path’s commitment to delivering exceptional digital marketing results to customers in the health and wellness industries. Parallel Path is among an elite […]
EVP EyeCare Partners with Parallel Path to Boost Integrated Marketing Program
FOR IMMEDIATE RELEASE [Boulder, CO] – Parallel Path, a leading health and wellness marketing agency is proud to announce its partnership with EVP EyeCare. The partnership will see Parallel Path supporting EVP EyeCare’s marketing strategy and execution for its portfolio of brands, including ICON Eyecare, Kleiman Evangelista Eye Centers of Texas, and Swagel Wootton Eye […]