Jack Day Awarded Q2 2024 Fox & Goat Award
We are excited to celebrate Jack Day as the recipient of our Q2 Fox & Goat Award! This quarterly award recognizes individuals who embody the twin disciplines of the mountain goat and the fox—leadership and forward momentum, alongside curiosity and cleverness. Jack has shown exceptional leadership skills with our clients, confidently taking charge and providing […]
Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. Menopause is not just another life stage; it is a […]
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. To deepen our understanding of health and wellness consumers, we conducted a comprehensive study involving thousands of respondents across diverse demographics. We dove into their motivations, […]
Parallel Path Welcomes Dan Shust as Director of AI and Experience Innovation
We are delighted to welcome Dan Shust to Parallel Path as our Director of AI and Experience Innovation. In this role, Dan will be working closely with our clients to leverage AI and other emerging trends and technologies to innovate and enhance their customer experiences and drive growth and efficiency opportunities for their organizations. His […]
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]
Cultivating Wellness: Prioritizing Mental Health in May and Beyond
As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]
Abbey Stith joins Parallel Path as Senior Project Manager
Parallel Path welcomes Abbey Stith as our newest Senior Project Manager. With a rich operational background spanning higher education, professional sports, and food and ingredient marketing, Abbey brings a unique blend of skills and experiences to our team. Throughout her career, Abbey has been a dynamic force, adept at navigating high-pressure environments and meeting tight […]
Jack Westerheide Joins Parallel Path as a Manager of Integrated Strategy and Insights
Parallel Path is excited to announce the addition of Jack Westerheide as our newest team member, stepping into the role of Manager, Integrated Strategy & Insights. Jack comes to us with extensive experience in direct-to-consumer (DTC) marketing strategy, omnichannel operations, and digital media production, setting the stage for innovative and effective solutions for our clients. […]
Julia Iacoi Joins Parallel Path as Senior Client Strategist
Parallel Path is delighted to announce the latest addition to our team: Julia Iacoi, joining us as a Senior Client Strategist. Julia brings a wealth of experience and a proven track record in marketing and client strategy. Her diverse background includes significant contributions in higher education and professional sports sectors, along with impactful brand strategy […]