Category Archive

Earlier this month, Managing Director of Performance Media, Willow Smith, joined MaryTherese Griffin on “Media Champions” to discuss a few topics including the importance of agency collaboration when building out a media plan. Willow and her performance media team at Parallel Path have firsthand experience working in tandem with our clients and, as she says,  “working with an agency means … Read More

Parallel Path is excited to welcome Alexia Burton to our team as Strategic Consultant. With 8+ years of client-side marketing experience in the nonprofit and home and hospitality industries, Alexia has worked across the full marketing spectrum, including digital strategy, paid media and advertising, social media strategy, content creation and development, copywriting, public relations, digital fundraising, and data analytics.  Utilizing … Read More

Parallel Path is excited to welcome OhioHealth to our client-partner family. OhioHealth is a not-for-profit system of hospitals and healthcare providers located in Columbus, Ohio, and surrounding areas. The system consists of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 47 Ohio counties. As one of the top health systems in America, OhioHealth … Read More

Parallel Path is excited to welcome Christin McNeil to our team as Market Director and Senior Strategic Consultant. Christin brings 20 years of agency and client-side experience creating global omnichannel brand experiences for B2B and B2C organizations, including healthcare systems, sustainable energy, and home lifestyle companies. Her multi-faceted marketing skillset includes deep expertise in digital and traditional marketing strategy planning, … Read More

Parallel Path is thrilled to welcome Angela Harper to our team as our Vice President of Operations. Angela joins Parallel Path with a long history as an integrator of people, processes, and tools. She proactively works to ensure an exceptional level of delivery for all clients by focusing on continuous process improvement, coaching, and problem-solving to create a high impact … Read More

Parallel Path is very excited to welcome Billy McCall to our team as our Director of Paid Search. Billy’s decade-plus experience in the marketing and technology world includes managing cross-channel paid media efforts for a global data storage company. Drawn to Parallel Path’s passion for health, wellness, and lifestyle brands, Billy likes to embody these values in his own life. … Read More

Parallel Path is proud to announce our newest client partnership with Ashley Stewart, a global fashion and apparel brand that focuses on kindness, diversity, and most of all, inclusion.  Ashley Stewart was founded by Joseph Sitt in 1991 in New York and was originally created to represent and cater to curvy African American women, who had been forgotten about in … Read More

The Parallel Path team is thrilled to welcome MANTRA Labs, our newest client partner to join the Parallel Path family. MANTRA Labs provides science-driven, trusted and clean, plant-based nutrition to support the mind + body, all day, every day. MANTRA Labs was co-founded by Paul Janowitz and Jared Padalecki in Austin, Texas when the two family men discovered a need … Read More

The Parallel Path team is excited to introduce our newest client partner, Balfour Senior Living who offers elegant and comfortable independent living, assisted living, memory care, and skilled nursing homes with locations in Central Park, Downtown Denver, Littleton, Louisville, and Longmont Colorado. Balfour Senior Living has a location in Ann Arbor Michigan and are in the process of establishing new … Read More

Parallel Path is very excited to welcome Dana Haltiwanger Strub to our team as Senior Performance Media Manager.  Before starting her journey at Parallel Path, Dana worked at Infinity Marketing as a Media Buyer and Planner and then as an Account Manager at VantagePoint Marketing. With over seven years of marketing and media buying experience under her belt, Dana will … Read More

This year Parallel Path’s Chief Client Officer, Hardy Kalisher, was given the opportunity to view and evaluate some of the country’s most outstanding healthcare digital communications alongside other prominent leaders in the industry.  According to Hardy, “One of the benefits of being a judge for the eHealthcare Leadership Awards is the opportunity to really dive deep into the submissions from … Read More

Parallel Path’s healthcare client partner, Nationwide Children’s Hospital, has been named the winner of two prestigious platinum eHealthcare Leadership Awards. The two awards recognize Nationwide Children’s Hospital and our team at Parallel Path for the success of the On Our Sleeves campaign with the highest honor for Best Digital Marketing Campaigns and Best Integrated Marketing Campaigns of 2020.  Nationwide Children’s … Read More

This year the Parallel Path team participated in the virtual Butterfly Run in support of the On Our Sleeves movement created by our client partner, Nationwide Children’s Hospital. The Butterfly run, presented by the Big Lots Foundation is a community 5K fitness event thrown to grow awareness, break stigmas, and ultimately raise funds to accelerate pediatric mental health research. Did … Read More

This October, Parallel Path’s CEO, John Kadlic, was invited to participate in BizWest’s virtual Advertising, Marketing and Public Relations CEO Roundtable, along with other Colorado industry leaders to discuss how their agencies have been affected by the COVID-19 pandemic.  In this unprecedented time client’s marketing budgets are strained, company culture is disrupted, and opportunities for collaboration and creativity require a … Read More

Here at Parallel Path, we are more than just marketers, analysts, and technicians. We are artisans! Our team cares deeply about the work we do and we put our personal stamp on it everyday. We have extremely high standards and are always thinking ahead. Parallel Path has been crafting and deploying highly-effective marketing solutions for our clients since 2006 and … Read More

Parallel Path Digital Marketing Agency has been named one of Denver’s largest agencies by the Denver Business Journal. Parallel Path is a Boulder-based agency that helps ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing.  “This ranking demonstrates the value client partners have found in our approach and ability to support their goals and growth,” … Read More

Parallel Path healthcare technology client partner and artificial intelligence (AI) innovator, Olive, a Columbus Ohio company, has been named to the prestigious 2020 CB Insights Digital Health 150: The Digital Health Startups Transforming The Future of Healthcare. Parallel Path supports Olive’s growth goals with digital marketing strategy, paid media, SEO, customer journey insights and digital creative and asset development. The … Read More

Kids can keep running, climbing, and swimming this summer thanks to 3D printed cast from the innovative team at Children’s Hospital Colorado that prints waterproof, breathable, and adjustable casts that let kids keep being kids, even while healing from a broken bone or sprained wrist. As Children’s Hospital Colorado’s digital marketing agency, Parallel Path developed and managed a digital strategy … Read More

The United Health Foundation has announced a gift of $500,000 towards behavioral needs for Colorado residents in the midst of the COVID-19 pandemic. The donation, which was made to the Colorado Community Health Network, will support its Community Health Centers in Colorado. Says Patrick Gordon, President and Chief Executive Officer, Rocky Mountain Health Plans and UnitedHealthcare Community & State Colorado … Read More