Category Archive

Parallel Path is pleased to announce that it has been named a Google Premier Partner. This honor is presented to only the top 3% of marketing agencies in the United States, reflecting Parallel Path’s commitment to delivering exceptional digital marketing results to customers in the health and wellness industries. Parallel Path is among an elite group of agencies recognized for … Read More

FOR IMMEDIATE RELEASE [Boulder, CO] – Parallel Path, a leading health and wellness marketing agency is proud to announce its partnership with EVP EyeCare. The partnership will see Parallel Path supporting EVP EyeCare’s marketing strategy and execution for its portfolio of brands, including ICON Eyecare, Kleiman Evangelista Eye Centers of Texas, and Swagel Wootton Eye Institute. EVP EyeCare’s mission is … Read More

The collaboration with First Watch will further drive the brunch brand’s national marketing strategy   [Boulder, CO] – Parallel Path, an integrated marketing agency that grows brands at the forefront of better health and well-being, announced today that it has partnered with First Watch, an award-winning restaurant concept serving breakfast, brunch, and lunch, to enrich the customer experience at its … Read More

Parallel Path is pleased to announce its client partner Rocky Mountain Health Plans a UnitedHealthcare Company earned two Platinum Distinction honors from the 2022 eHealthcare Leadership Awards. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These … Read More

Amanda Williams has been named Director of Integrated Strategy and Insights at Parallel Path. Parallel Path accelerates the growth of ambitious health and wellness brands by leveraging the power of digital-first marketing. Amanda is the ideal director to lead the Parallel Path Integrated Strategy and Insight practice due to her experience and alignment with Parallel Path’s vision of assisting humans … Read More

Parallel Path is excited to welcome Alison Micheletti as Senior Strategic Consultant. Alison has over a decade of marketing experience successfully partnering with healthcare organizations to establish and reach their business and marketing goals. Her marketing skill set and experience include research, strategic planning, paid, earned, owned, shared media, and analytics. She’s excited to provide her expertise and support to … Read More

At Parallel Path, we believe that the first step in supporting our vision for “Helping Humans Flourish” is to foster a culture where our team can thrive both in and out of the office. In recognition of our efforts, we are thrilled to announce that Parallel Path’s Columbus office has been selected as a 2022 Best Place to Work by … Read More

Kids Impacted by the Colorado Marshall Fires Enjoy a Week of Free Avid4 Adventure Summer Camp Supported by Parallel Path   On December 30, 2021, shortly after 10:30am the unimaginable happened as a wildfire swept through the Boulder County communities of Louisville, Superior, and Marshall. Two lives were lost and over 1000 buildings were destroyed and thousands in our community … Read More

Parallel Path is dedicated to investing in the next generation of business leaders and, for many, that starts with an internship. Parallel Path’s Summer Internship Program is rooted in four pillars:  Learning – Training and learning directly from industry professionals Doing – Participation in meaningful projects and ongoing support of client initiatives Experience –  Real digital marketing experience across all … Read More

Allison Schoenback has joined Parallel Path as a Senior Project Manager with significant experience in marketing and advertising. Proactive communication is a cornerstone of Parallel Path’s partnership culture and Allison will be a day-to-day client point of contact focused on delivering projects and scopes of work on time and within budget, while strategically managing resources and activities internally and with … Read More

Parallel Path is excited to welcome Boulder, Colorado-based NICE Recovery Systems to our client-partner family. The NICE1 cooling and compression system is the market leader in technology and design. It is embraced by leading orthopedic surgeons, athletic trainers, and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees, and US Ski & Snowboard Team. As a leading … Read More

Parallel Path announces the promotion of both Christin McNeil and Samantha Mueller as Directors of Strategic Consulting and Market Directors. Based in Columbus, OH, McNeil represents the agency as Market Director in the Eastern Region of the US and, likewise, Mueller, based in Boulder, CO, in the Western Region of the US. With the promotions, McNeil and Mueller will join … Read More

Parallel Path announces the appointment of its first Chief Growth Officer in the promotion of Hardy Kalisher to the C-Suite role. Coming off its strongest year of growth, the establishment of the Chief Growth Officer positions Parallel Path to further its mission as one of the most respected marketing agencies in the health, wellness, and lifestyle space.  “The core essence … Read More

Parallel Path is excited to welcome Jackson Warn as Associate Strategic Consultant. Jackson initially joined Parallel Path as an undergraduate intern while attending the University of Colorado before moving into his current marketing role. He has a passion for learning new skills and exploring solutions to problems businesses face through strategic thinking and collaboration. Being a life-long Boulder-ite, Jackson has … Read More

Parallel Path is thrilled to welcome Dendy Walker as Senior Performance Media Manager. Dendy worked for the University of Colorado Boulder as their in-house Digital Campaign Manager. Her responsibilities working with the Admissions teams and school communications teams gave her extensive experience in paid social media and digital advertising for a variety of objectives. More recently she has been working … Read More

Parallel Path is excited to welcome Marjie Iwler as Senior Project Manager. Prior to joining Parallel Path, Marjie was a project manager working both agency and client side. She has experience across the full marketing spectrum, including email, video, website development, content creation, paid media, and digital and print collateral. Marjie brings a passion for efficient processes and creative problem-solving, … Read More

Parallel Path is thrilled to welcome Samantha Mueller as Senior Strategic Consultant. Sam brings over 16 years of marketing and brand-building experience both on the client and agency side, across well-known consumer brands and small start-ups. Sam spent more than a decade with Danone North America building purpose-driven brands such as Activia, Danimals, Horizon Organic, Silk, and International Delight. She … Read More

Parallel Path has been selected as one of Outside Magazine’s 50 Best Places to Work in 2021. It’s not just about perks, gear, or outdoor access. This yearly publication features 50 companies that go above and beyond when it comes to their culture, benefits, work/life balance, and work environment. The selection process takes into consideration each business’s commitment to ensuring … Read More

As Parallel Path continues to support the healthcare industry, our leadership team volunteered to judge the 2021 eHealthcare Leadership Awards. Chief Client Officer, Hardy Kalisher, was again given the opportunity to view and evaluate some of the country’s most outstanding healthcare digital communications alongside other prominent leaders in the industry.  Hardy has both a comprehensive knowledge of the digital evolution … Read More

A graduate from Boise State University with a degree in media arts and a certificate in digital media, Bella is eager to immerse herself in Parallel Path’s client paid media strategies and growth optimization. Growing up in the Pacific Northwest, Bella felt drawn to Parallel Path’s mission for helping ambitious health, wellness, and lifestyle brands. You can often find her … Read More