Category Archive

Parallel Path is thrilled to welcome Angela Harper to our team as our Vice President of Operations. Angela joins Parallel Path with a long history as an integrator of people, processes, and tools. She proactively works to ensure an exceptional level of delivery for all clients by focusing on continuous process improvement, coaching, and problem-solving to create a high impact … Read More

Parallel Path is very excited to welcome Billy McCall to our team as our Director of Paid Search. Billy’s decade-plus experience in the marketing and technology world includes managing cross-channel paid media efforts for a global data storage company. Drawn to Parallel Path’s passion for health, wellness, and lifestyle brands, Billy likes to embody these values in his own life. … Read More

Parallel Path is proud to announce our newest client partnership with Ashley Stewart, a global fashion and apparel brand that focuses on kindness, diversity, and most of all, inclusion.  Ashley Stewart was founded by Joseph Sitt in 1991 in New York and was originally created to represent and cater to curvy African American women, who had been forgotten about in … Read More

The Parallel Path team is thrilled to welcome MANTRA Labs, our newest client partner to join the Parallel Path family. MANTRA Labs provides science-driven, trusted and clean, plant-based nutrition to support the mind + body, all day, every day. MANTRA Labs was co-founded by Paul Janowitz and Jared Padalecki in Austin, Texas when the two family men discovered a need … Read More

The Parallel Path team is excited to introduce our newest client partner, Balfour Senior Living who offers elegant and comfortable independent living, assisted living, memory care, and skilled nursing homes with locations in Central Park, Downtown Denver, Littleton, Louisville, and Longmont Colorado. Balfour Senior Living has a location in Ann Arbor Michigan and are in the process of establishing new … Read More

Parallel Path is very excited to welcome Dana Haltiwanger Strub to our team as Senior Performance Media Manager.  Before starting her journey at Parallel Path, Dana worked at Infinity Marketing as a Media Buyer and Planner and then as an Account Manager at VantagePoint Marketing. With over seven years of marketing and media buying experience under her belt, Dana will … Read More

This year Parallel Path’s Chief Client Officer, Hardy Kalisher, was given the opportunity to view and evaluate some of the country’s most outstanding healthcare digital communications alongside other prominent leaders in the industry.  According to Hardy, “One of the benefits of being a judge for the eHealthcare Leadership Awards is the opportunity to really dive deep into the submissions from … Read More

Parallel Path’s healthcare client partner, Nationwide Children’s Hospital, has been named the winner of two prestigious platinum eHealthcare Leadership Awards. The two awards recognize Nationwide Children’s Hospital and our team at Parallel Path for the success of the On Our Sleeves campaign with the highest honor for Best Digital Marketing Campaigns and Best Integrated Marketing Campaigns of 2020.  Nationwide Children’s … Read More

This year the Parallel Path team participated in the virtual Butterfly Run in support of the On Our Sleeves movement created by our client partner, Nationwide Children’s Hospital. The Butterfly run, presented by the Big Lots Foundation is a community 5K fitness event thrown to grow awareness, break stigmas, and ultimately raise funds to accelerate pediatric mental health research. Did … Read More

This October, Parallel Path’s CEO, John Kadlic, was invited to participate in BizWest’s virtual Advertising, Marketing and Public Relations CEO Roundtable, along with other Colorado industry leaders to discuss how their agencies have been affected by the COVID-19 pandemic.  In this unprecedented time client’s marketing budgets are strained, company culture is disrupted, and opportunities for collaboration and creativity require a … Read More

Here at Parallel Path, we are more than just marketers, analysts, and technicians. We are artisans! Our team cares deeply about the work we do and we put our personal stamp on it everyday. We have extremely high standards and are always thinking ahead. Parallel Path has been crafting and deploying highly-effective marketing solutions for our clients since 2006 and … Read More

Parallel Path Digital Marketing Agency has been named one of Denver’s largest agencies by the Denver Business Journal. Parallel Path is a Boulder-based agency that helps ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing.  “This ranking demonstrates the value client partners have found in our approach and ability to support their goals and growth,” … Read More

Parallel Path healthcare technology client partner and artificial intelligence (AI) innovator, Olive, a Columbus Ohio company, has been named to the prestigious 2020 CB Insights Digital Health 150: The Digital Health Startups Transforming The Future of Healthcare. Parallel Path supports Olive’s growth goals with digital marketing strategy, paid media, SEO, customer journey insights and digital creative and asset development. The … Read More

Kids can keep running, climbing, and swimming this summer thanks to 3D printed cast from the innovative team at Children’s Hospital Colorado that prints waterproof, breathable, and adjustable casts that let kids keep being kids, even while healing from a broken bone or sprained wrist. As Children’s Hospital Colorado’s digital marketing agency, Parallel Path developed and managed a digital strategy … Read More

The United Health Foundation has announced a gift of $500,000 towards behavioral needs for Colorado residents in the midst of the COVID-19 pandemic. The donation, which was made to the Colorado Community Health Network, will support its Community Health Centers in Colorado. Says Patrick Gordon, President and Chief Executive Officer, Rocky Mountain Health Plans and UnitedHealthcare Community & State Colorado … Read More

Parallel Path is pleased to share that “Digital Customer Experience in the Time of Coronavirus” authored by CCO Hardy Kalisher has been published in industry-leading publication eHealthcare Strategy & Trends. The article shares ways that organizations across healthcare and wellness can double down on digital customer experience in the time of social distancing, sheltering-in-place, and quarantine —and ensure their customers … Read More

Parallel Path is thrilled to announce that Willow Smith has joined the agency as Managing Director of Performance Media. Willow is an experienced digital marketing professional who will be responsible for the overall excellence of the Parallel Path Performance Media department in support of organizations and brands across health, wellness, and lifestyle. From strategy to execution, Willow will lead Parallel … Read More

Parallel Path client partner Olive, a Columbus, Ohio-based startup creating the “AI workforce for healthcare,” has secured $51 million in a new investment round. The infusion comes from investors including Drive Capital,  Oak HC/FT, and Ascension Ventures. The effort was led by General Catalyst, whose portfolio includes Airbnb, ClassPass, Stripe, and Warby Parker.  The Olive software toolkit automates administrative repetitive, … Read More