The United Health Foundation has announced a gift of $500,000 towards behavioral needs for Colorado residents in the midst of the COVID-19 pandemic. The donation, which was made to the Colorado Community Health Network, will support its Community Health Centers in Colorado. Says Patrick Gordon, President and Chief Executive Officer, Rocky Mountain Health Plans and UnitedHealthcare Community & State Colorado … Read More
Rocky Mountain Health Plan’s Film Content a Finalist at Brand Film Awards
Blood, a film by Rocky Mountain Health Plans with agency partner Parallel Path and film partner Roos Brothers and Greenpoint Pictures, has been named a 2020 finalist at the Brand Film Awards. The film, part of the 3-year award-winning Life on the Western Slopes (LOWS) campaign series, tells the stunning story of Andy Blood, who became paraplegic after a 2004 … Read More
Digital Customer Experience in the Time of Coronavirus: Parallel Path Featured in eHealthcare Strategy & Trends
Parallel Path is pleased to share that “Digital Customer Experience in the Time of Coronavirus” authored by CCO Hardy Kalisher has been published in industry-leading publication eHealthcare Strategy & Trends. The article shares ways that organizations across healthcare and wellness can double down on digital customer experience in the time of social distancing, sheltering-in-place, and quarantine —and ensure their customers … Read More
Willow Smith Joins Parallel Path as Managing Director of Performance Media
Parallel Path is thrilled to announce that Willow Smith has joined the agency as Managing Director of Performance Media. Willow is an experienced digital marketing professional who will be responsible for the overall excellence of the Parallel Path Performance Media department in support of organizations and brands across health, wellness, and lifestyle. From strategy to execution, Willow will lead Parallel … Read More
Olive Raises Additional $51M in New Investment Round
Parallel Path client partner Olive, a Columbus, Ohio-based startup creating the “AI workforce for healthcare,” has secured $51 million in a new investment round. The infusion comes from investors including Drive Capital, Oak HC/FT, and Ascension Ventures. The effort was led by General Catalyst, whose portfolio includes Airbnb, ClassPass, Stripe, and Warby Parker. The Olive software toolkit automates administrative repetitive, … Read More
Nationwide Children’s Hospital Celebrates Community Dedication
Members of the community gathered to experience Nationwide Children’s Hospital’s Big Lots Behavioral Health Pavilion last week, set to become America’s largest center exclusively dedicated to child and adolescent behavioral and mental health on a pediatric medical campus. At nine stories high and 386,000 square feet, the center will offer a colorful, friendly environment for those dealing with severe behavioral … Read More
Life on the Western Slope Takes Home eHealthcare Leadership Award
The critically-acclaimed integrated marketing campaign wins a Platinum for Best Rich Media. Boulder, Colorado, February 21, 2020 — Parallel Path is proud and honored to announce that the Life on the Western Slope integrated marketing campaign developed for Rocky Mountain Health Plans won the Platinum Award for Best Rich Media at the 2019 eHealthcare Leadership Awards. The awards attract 1,000 … Read More
Partnership with Streamline Brands to Drive Next Era of Growth
Parallel Path is proud to announce its partnership with Streamline Brands Safesplash, Swimtastic, and SwimLabs as the brand prepares for its next wave of growth. Streamline Brands is the leading franchisor of swim school concepts in the United States, with over 170 swim schools in its network. Parallel Path will be providing a range of digital marketing services to the … Read More
Human Form Fitness to Bring Personalized Health and Wellness Coaching to Parallel Path
Holistic health and fitness coaching now offered to all Parallel Path employees. Boulder, CO., February 7, 2020 Parallel Path is pleased to announce the launch of a partnership with Ohio-based Human Form Holistic Health, Fitness, and Performance Institute to provide personalized health coaching services to all Parallel Path employees. The program is being offered free-of-charge to staff as part of … Read More
New Electrolyte and Protein-Packed Beverage Joins the Ascent Family
We like it when friends make awesome new products. Today, our friends at Ascent celebrated the launch of their new Recovery Water, a refreshing, revolutionary beverage that offers 20g of clean protein and electrolytes — all in 100 calories — to help us recover from a hard workout (or just a hard day’s work). Ascent has been sourcing the industry’s … Read More
