Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
How to Be More Human With Your Wellness Brand Social Media Strategy
Being Human on Social Media Leads to an ROI That You Can Measure Social media is a crucial part of any content marketing strategy, and
Storytelling in Health Insurance Marketing: Three Ways to Boost Brand Awareness
The Proven Power of Authentic Storytelling Health insurance marketing teams certainly have their work cut out for them during open enrollment. They face wild competition
Christian McCaffrey Serves Up Home Workout Tips With a Side of Hope on Ascent Protein AMA
Christan McCaffrey is already being lauded as the “new face of the Carolina Panthers.” He’s quickly become one of the team’s key leaders after signing
Five Things Your Marketing Team Can Do Now to Best Prepare for the Post-Pandemic Economy
Since early March 2020, much of American enterprise has been at a near-standstill. While there is no on-off switch to the national economy, there is
Three Ways to Maximize Brand Awareness During a Recession
The Digital Marketing landscape is rapidly changing under the economic pressure of the Coronavirus Pandemic. Agencies and Brands have needed to be agile to stay
Rocky Mountain Health Plan’s Film Content a Finalist at Brand Film Awards
Blood, a film by Rocky Mountain Health Plans with agency partner Parallel Path and film partner Roos Brothers and Greenpoint Pictures, has been named a
Health Food Brands: Reach More Customers With Detailed Product Pages
People can’t buy products they can’t find. For CPG brands across health and wellness, being easily found by your target audience means having relevant content
What the Parallel Path Team is Doing to Stay Well at Home Right Now
It’s no secret health and wellness is kind of a big deal here at Parallel Path. It’s who we are as an agency (a healthy
Diet & Nutrition Search Trends Today, in Light of The Coronavirus Pandemic
The novel coronavirus (SARS-CoV-2) has altered almost every single aspect of people’s daily lives in at least 177 countries (and counting) across the globe. As