Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
The Trouble with Authenticity
The concept of Authenticity has been trendy with brands and marketers for some time now. This totally makes sense; we are all better when brands
Mountainfilm on Tour Brings RMHP’s ‘Life on the Western Slope’ to International Audiences
A short film featuring Ron Black of The San Juan Dance Club, created by Parallel Path and Colorado natives the Roos Brothers for Rocky Mountain
What I Learned From Baked Beans
Many years ago, the agency I was working for at the time got invited to a new business pitch from Bush’s Baked Beans (of Duke
Your Customer’s Journey Is Not Siloed – And Neither Is Your Marketing
Customers may encounter many different marketing touchpoints before they ever take action on your website – a social media post, a display ad, a radio
Preparing for Voice Search (Part 3 of 3) – Informational Search Optimization
Voice search is a hot topic of 2019. In the first of this three-part series, we laid out some statistics that suggest consumers are rapidly
How to Balance Marketing Effectiveness with Personal Privacy
In many ways, 2018 has been the year of data privacy. Data breaches at Facebook, Google, LinkedIn, and elsewhere have dominated the news. It’s no
Franchise Marketing: Benefits of a Centrally Managed Domain
How are your franchisee websites set up right now? Does each location have its own website and domain? If your answer to that question is
Google My Business Best Practices for Healthcare Organizations
If there is one thing that keeps healthcare marketers awake at night – particularly marketers for multi-location hospitals and clinics – it is the state
PPC Best Practices for Franchises: The Hidden Factors That Can Influence Results
Pay per click (PPC) marketing should be a primary tool in the franchise marketing toolkit. When set up and managed properly, a franchise PPC account