Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Who Will be Most Impacted by the Google January 2020 Core Update
The Google January 2020 Core Update is complete On January 13th 2020, Google announced the release of a broad core algorithm update. Of course, this
Maximizing ROI on Your Hospital’s Digital Marketing
Why Read This Paper Since 2006, Parallel Path has been crafting and deploying highly-effective marketing solutions for clients that include some of the country’s top
How to Work Remotely While Traveling
The story of how Wyeth Leemon came to be an internationally traveling remote employee began with a round-trip ticket to Bangkok and resignation. But fortunately for
5 Things Social Media Managers Should Look for in a Planning Tool
Pick a tool, any tool One of my tasks as Director of Earned/Owned media at Parallel Path is to oversee social media scheduling for our
Digital Balance in a Tech-Dominant World
In the past couple of months, I have noticed a trend across categories around the importance of balance and wellbeing as it pertains to our
Mental Health Training for Coaches a New (and Welcome) Requirement across Colorado Athletics
Mental health in children is at the forefront of the national health conversation. Per the latest data via the National Survey of Children’s Health, depression,
The Trouble with Authenticity
The concept of Authenticity has been trendy with brands and marketers for some time now. This totally makes sense; we are all better when brands
Mountainfilm on Tour Brings RMHP’s ‘Life on the Western Slope’ to International Audiences
A short film featuring Ron Black of The San Juan Dance Club, created by Parallel Path and Colorado natives the Roos Brothers for Rocky Mountain
What I Learned From Baked Beans
Many years ago, the agency I was working for at the time got invited to a new business pitch from Bush’s Baked Beans (of Duke