Ideas

Pioneering perspectives on health & wellness

The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?

Marketing Messaging – Leading or Following?

As I was listening to the radio yesterday, I heard (yet another) health insurance company commercial. In this particular commercial, Jim’s “couch” is bemoaning

Educating Clients on Changes in Online Marketing

Marketing has rapidly evolved with the Internet. Many of these changes have occurred in just the last five years. As a consequence, many marketers

Crucial Audits to Make Sure Your Campaigns Are Ready for the Holidays {Making a List & Checking It Twice}

With Halloween just behind us and the Christmas trees already rising in the department stores, we’re stepping into the holiday season once again. This is

I Want Candy & Creativity!

It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t

Time Management Advice for Digital Dads

As a new dad working in digital marketing, my greatest challenge has been time management. I have a whole new set of responsibilities at home,

2013 SEO Ranking Factors Explained

Moz, the industry thought leader for SEO, released their annual research and analysis on the SEO ranking factors. Every year Moz performs an in-depth analysis