Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Siloing Navigation and Creating a High Authority Website Structure
One of the easiest ways to build authority within your website is to use the pages within your site. While we often hear that gaining
Organic Keyword Data: 100% Dead (not provided)
Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson
The Role of Content in Ecommerce
There is a prevalent thought that content does not have a place in ecommerce. The typical arguments against content are that it impedes and
Do You Need to Clean Up Your Data?
Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much
The Changing Landscape of SEO
According to a recent study conducted by Dr. Pete Myers of Moz, 85% of today’s search engine result pages (SERPs) contain new features.
Getting the Facts Straight on Social Media & SEO (Part II)
In Part I of this two-part series, I discussed a great example of the misinformation that can be found online regarding social media and it’s
Yahoo Over Google? Not so Fast . . .
Hot topic for August – Yahoo passes Google for the first time since 2011, according to ComScore’s monthly Top 50 US Web Properties list. Many
Web Analytics is a Valuable Agency Offering
Understanding complex website data is becoming increasingly important for companies. How do visitors find your website? Once they arrive, how do the visitors
Top 7 Reasons Marketers Should Utilize Google Tag Manager
Google Tag Manager is a marketing and tracking service for web analytics that allows users to place tags in order to measure traffic