Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Crucial Audits to Make Sure Your Campaigns Are Ready for the Holidays {Making a List & Checking It Twice}
With Halloween just behind us and the Christmas trees already rising in the department stores, we’re stepping into the holiday season once again. This is
I Want Candy & Creativity!
It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t
Time Management Advice for Digital Dads
As a new dad working in digital marketing, my greatest challenge has been time management. I have a whole new set of responsibilities at home,
2013 SEO Ranking Factors Explained
Moz, the industry thought leader for SEO, released their annual research and analysis on the SEO ranking factors. Every year Moz performs an in-depth analysis
Siloing Navigation and Creating a High Authority Website Structure
One of the easiest ways to build authority within your website is to use the pages within your site. While we often hear that gaining
Organic Keyword Data: 100% Dead (not provided)
Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson
The Role of Content in Ecommerce
There is a prevalent thought that content does not have a place in ecommerce. The typical arguments against content are that it impedes and
Do You Need to Clean Up Your Data?
Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much
The Changing Landscape of SEO
According to a recent study conducted by Dr. Pete Myers of Moz, 85% of today’s search engine result pages (SERPs) contain new features.