Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
SEO Strategy vs. Tactics
by Chris Thompson with Hardy Kalisher Do you have an SEO strategy? That question might be the most important question you can ask your SEO
Strategic Marketing Guide for Media Interviews
Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many
5 Ways to Learn Internet Marketing
The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of
Casting Your Net Wide
The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase,
10 Reasons Why You Should Focus on Ad Copy
Data is a huge part of our everyday in the PPC space. We focus on keyword selections, bidding options, dimensions and advanced settings. However, do
Getting the Facts Straight on Social Media and SEO Part 1
As the SEO industry continues to develop and evolve, social media is becoming an undeniable, albeit still relatively small, force in the search engine algorithms.
Case Study: Defining Value in SEO
Our role as SEO consultants is to partner with organizations and to create value through search marketing. However, creating value can be a challenge for
Why Your Company Needs a Marketing Developer
How many times have marketers been pushed down the IT priority list when they need to have something done to your website? Maybe they need
The Impact is Real: Google’s Encrypted Search
Tom Bright Internet Marketing Specialist Google announced this week that they are encrypting searches for users logged in by default. What that means to the