One way organizations can do this, Kalisher explains, is by being relevant: by designing messages and information around search behavior. “As news and updates on the rapidly evolving pandemic continue to inundate inboxes and newsfeeds across the country,” Kalisher explains, “it is more important than ever to ensure your time-sensitive messages reach your patients and families.
Lastly, Kalisher suggests healthcare organizations should be ultra-reachable to their customers and patients, and consider SMS for urgent messages. “Everybody’s inbox is drowning right now,” Kalisher explains, “and social media channels are saturated with coronavirus-related news, articles, commentary, and memes. Consider using new channels, such as HIPAA-compliant SMS Luma Health to ensure urgent messages make their way to your patients and families.”
At Parallel Path, we strive to be the best possible strategic consultant and peer to our client partners. Especially now, when organizations across the health and wellness industry have had to be more responsive and flexible than ever, it’s of paramount importance to us that we share current, relevant, and actionable insights from our work across the industry. We remain grateful for the trust that our client partners put in us—at this time, and always.
You can read the full article on eHealthcare Strategy & Trends, and please reach out if you want to learn more about how Parallel Path uniquely helps health, wellness, and lifestyle brands increase their visibility and impact through digital marketing.