Parallel Path is thrilled to announce that Willow Smith has joined the agency as Managing Director of Performance Media. Willow is an experienced digital marketing professional who will be responsible for the overall excellence of the Parallel Path Performance Media department in support of organizations and brands across health, wellness, and lifestyle. From strategy to execution, Willow will lead Parallel Path’s team of paid media specialists across display, social media advertising, paid search, remarketing, native and traditional media integration.
“As we continue to grow as an agency, we are especially excited to have Willow Smith join our team at Parallel Path,” says Hardy Kalisher, Parallel Path Chief Client Officer. “She’s a proven marketing professional who aligns with our culture of health and wellness. Our people are what makes Parallel Path such a special agency and when we attract and invest in great people it means our clients win and the agency thrives.”
Willow most recently served as Senior Marketing Consultant at Oracle Data Cloud, where she helped clients such as Coca Cola, Kellogg’s, Kraft, RXBar, and Red Bull achieve key marketing objectives, and also played key strategic roles in Colorado-based agencies TDA_Boulder, 90octane, Booyah, and IMM. After working in a large corporate environment at Oracle, Willow is excited to get back to her agency roots and work with an agile team with ambitious aspirations for growth. Willow loves the fast-paced dynamic of working in an agency environment, the collaboration, and the ability to flex her strategic thinking to help solve complex problems for client partners.
When she’s not helping our client partners grow through the power of digital marketing at work, Willow loves “everything to do with the outdoors,” and is a “big backcountry camper” and enjoys getting out as often as she can on the “gnarly 4×4 roads and into nature.” She’s also recently gotten into cross-country skiing (one could argue that it’s only a matter of time until one takes up skiing after moving to Colorado), and prioritizes connecting regularly with her nieces and nephew in Nebraska and Wyoming. She also loves digging into a good book, and after tackling an 800-page JFK biography, she is currently enjoying tucking back into fiction with the Great Santini by Pat Conroy. She says Grateful Dead is a prominent backdrop in her household, and makes it a point to go see the Dead and Company when they play at the University of Colorado’s Folsom Field each summer.
We’re excited that Willow has joined the agency, and we’re looking forward to seeing all the great things she brings to our clients and the Parallel Path team.