EVP EyeCare Partners with Parallel Path to Boost Integrated Marketing Program


[Boulder, CO] – Parallel Path, a leading health and wellness marketing agency is proud to announce its partnership with EVP EyeCare. The partnership will see Parallel Path supporting EVP EyeCare’s marketing strategy and execution for its portfolio of brands, including ICON Eyecare, Kleiman Evangelista Eye Centers of Texas, and Swagel Wootton Eye Institute.

EVP EyeCare’s mission is to improve people’s lives through better vision and outstanding patient experiences. With the help of Parallel Path, EVP EyeCare will be able to further enhance its marketing efforts and reach even more patients in need of top-notch eye care services.

“We are excited to work with Parallel Path to help propel our portfolio of brands forward,” said Beth Wendt, VP of Marketing EVP EyeCare. “Their expertise in the health and wellness marketing space will be invaluable as we continue to grow and help our industry-leading practices help more patients achieve better vision.

Parallel Path, with its team of experienced health and wellness marketing professionals, will help EVP EyeCare to develop and execute a comprehensive marketing strategy to reach new patients, engage current patients, and build brand awareness.

“We are honored to partner with EVP EyeCare to help them achieve their business goals,” said John Kadlic, CEO of Parallel Path. “Their portfolio of highly regarded eye care brands is impressive, and we look forward to working with them to make a positive impact on the eye care industry and the patients they serve.”


About EVP EyeCare

EVP EyeCare is a leading provider of ophthalmology and ambulatory services based in Denver, Colorado. The company offers a range of eye care procedures and services including cataract surgery, laser vision correction, corneal surgery, and various treatments for glaucoma and retina conditions, thereby improving people’s lives through better vision and better choices for eye care. EVP EyeCare’s portfolio of brands is located along the Front Range and Western Slope of Colorado, Dallas/Fort Worth, and Phoenix, Arizona, including ICON Eyecare, Kleiman Evangelista Eye Centers of Texas, and Swagel Wootton Eye Institute.


About Parallel Path

Parallel Path is an integrated marketing agency that grows brands at the forefront of better health and well-being.

Parallel Path’s hybrid agency model provides its client partners with the insights of a consultancy and the initiative of an agency. With its research-backed points of view, tailored strategy frameworks for the health and wellness industry, and proven client growth stories, Parallel Path is the “Marketing Sherpa” to its client partners. Parallel Path is an accessible and trusted team of experts that are an extension of its client partners.

Parallel Path partners with a number of the top health and wellness organizations in the US: OhioHealth, Nationwide Children’s Hospital, WHOOP, Abbott Nutrition, UnitedHealthcare’s Rocky Mountain Health Plan, Imagine Pediatrics, Fitness Connection, and Independent Pet Partners among others.

For more information about EVP EyeCare, please visit evpeyecare.com.

For more information about Parallel Path, please visit parallelpath.com.

Parallel Path Contact: Hardy Kalisher, Chief Growth Officer, Parallel Path 303-250-8343, hkalisher@parallelpath.com


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