First Watch Restaurants Partners with Parallel Path to Increase Brand Awareness

First Watch LogoThe collaboration with First Watch will further drive the brunch brand’s national marketing strategy


[Boulder, CO] – Parallel Path, an integrated marketing agency that grows brands at the forefront of better health and well-being, announced today that it has partnered with First Watch, an award-winning restaurant concept serving breakfast, brunch, and lunch, to enrich the customer experience at its more than 470 locations nationwide. The partnership will see Parallel Path supporting First Watch’s integrated paid media strategy, media execution, and optimization in key strategic markets to generate increased brand awareness and, in turn, deeper relationships with its customers and communities. 

A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu takes an elevated approach to classic favorites and seasonal specialties, such as the Farm Stand Breakfast Tacos, Kale Tonic (with ingredients juiced in-house daily), and Million Dollar Bacon. With the help of Parallel Path, First Watch will be able to reach more customers and introduce them to the brand’s commitment to quality and freshness.

“Over the last 40 years, our customers have gravitated to our unique take on brunch largely by word of mouth, and we’ve taken great care to encourage this sense of discovery in our restaurants as well as our marketing efforts,” said Matthew Eisenacher, Senior Vice President of Brand Strategy and Innovation at First Watch. “We’re thrilled to work with Parallel Path and leverage their expertise in digital-first marketing to help strengthen these very same relationships and foster new ones. We see this partnership as a meaningful opportunity to introduce even more people to the First Watch experience and spark more moments of connection around the table.” 

Parallel Path will assist First Watch in increasing public awareness and understanding of its brand promise and value proposition in the eyes of potential customers. Parallel Path uses its proprietary digital-first marketing framework, which has been honed during the agency’s 17-year existence, to enhance exposure for companies with multiple locations within a region or nationwide.

“We are excited to partner with First Watch to help them achieve their marketing goals,” said John Kadlic, CEO of Parallel Path. “Their mission to serve up delicious, fresh food using only the highest-quality ingredients aligns with our vision of helping humans flourish and we look forward to working with them to make a positive impact on the communities they serve.”


About Parallel Path

Parallel Path is an integrated marketing agency that grows brands at the forefront of better health and well-being. 

Parallel Path’s hybrid agency model provides its client partners with the insights of a consultancy and the initiative of an agency. With its research-backed points of view, tailored strategy frameworks for the health and wellness industry, and proven client growth stories, Parallel Path is the “Marketing Sherpa” to its client partners.  Parallel Path is an accessible and trusted team of experts that are an extension of its client partners.

Parallel Path partners with a number of national and regional chains in the US: Fitness Connection, Loyal Companion, Kriser’s, Natural Pawz, Chuck & Don’s, EVP EyeCare, and Ashley Stewart. 

For more information about Parallel Path, please visit

Contact: Hardy Kalisher, Chief Growth Officer, Parallel Path 303-250-8343,


About First Watch

First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with First Watch specialties such as the protein-packed Quinoa Power Bowl®, Farmstand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Vodka Kale Tonic and its famous Million Dollar Bacon. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet, recognized with ADP’s coveted Culture at Work award and named a Top 100 Most Loved Workplace® by Newsweek and the Best Practice Institute. In 2021, First Watch was recognized as FSR Magazine’s Best Menu and as the fastest-growing full-service restaurant chain based on unit growth. There are more than 470 First Watch restaurants in 29 states and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit 


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