Parallel Path’s healthcare client partner, Nationwide Children’s Hospital, has been named the winner of two prestigious platinum eHealthcare Leadership Awards. The two awards recognize Nationwide Children’s Hospital and our team at Parallel Path for the success of the On Our Sleeves campaign with the highest honor for Best Digital Marketing Campaigns and Best Integrated Marketing Campaigns of 2020.
Nationwide Children’s Hospital had two main goals, to be a resource for timely Coronavirus and mental health awareness content in Ohio and to raise the national profile of On Our Sleeves by being present and active in the children’s mental health dialogue. In order to achieve these goals, Parallel Path’s marketing strategy and media plan leveraged select digital and traditional media channels, such as national news publications, social media, and display ads to build awareness and amplify the position of On Our Sleeves as a national source of education, support, and content in a time of need while also championing the importance of Mental Health Awareness Month, reaching and engaging grasstop corporate decision-makers, and the children’s mental health community.
“We are thrilled to see On Our Sleeves receive two eHealthcare awards for Best Digital Marketing Campaign and Best Integrated Marketing Campaign”, stated Parallel Path CEO, John Kadlic, “We couldn’t be more proud to partner with them on their mission to support children’s mental health and to provide impactful, award-winning work in the process!”
This is not the first time a Parallel Path client has won the award for Best Integrated Marketing Campaign. Rocky Mountain Health Plans, a Colorado based healthcare insurance provider, earned a platinum eHealthcare Leadership Award for the Life on the Western Slope campaign. Our client partners here at Parallel Path have been winning eHealthcare Leadership Awards every year since 2017.
To speak with a digital marketing expert about how Parallel Path can support your health, wellness, or lifestyle marketing goals please contact us today.