Parallel Path Rebrands Intelligent Office, Designs New Web Presence


Effort leads to nearly fifty percent increase in mobile conversion rate


Boulder, CO – December 21, 2017Intelligent Office, a provider of virtual office services and co-working space for professionals, engaged Parallel Path, a data-driven, full-service marketing agency, to rebrand the company, execute a redesign of its brand identity and develop a new website. The efforts have already produced impressive year-over-year increases in lead volume, organic web traffic and mobile conversion rates.

Founded in 1995, Intelligent Office is the pioneer of the co-working/virtual office concept. As the workforce evolved over the years, strong demand for services led to an increasingly crowded sector and more competition. In order to better differentiate its services and offerings from newcomer brands, Intelligent Office set out to refresh and refine its brand identity and web presence.

Letterhead, business cards and websites are among the customer touchpoints rebranded by Parallel Path.

As Intelligent Office’s digital Agency of Record since 2010, Parallel Path was tasked with brand positioning, development of a messaging platform, the redesign of its brand identity and logo, as well as web content, traditional collateral and digital media asset creation. The firm also built a new website leveraging market insights and user and customer behavior data gleaned over more than seven years.

One month after the launch of the website, Intelligent Office saw dramatic year-over-year results, including:

  • 46% increase in mobile conversion rate
  • 23% increase in lead volume across the network
  • 15% increase in organic traffic acquisition

“We’re incredibly pleased with the way Parallel Path guided us through this important company milestone and the results we’ve realized as a result,” said Louie Beaupre, EVP and COO for Intelligent Office. “Parallel Path has always been an effective and meaningful digital partner for Intelligent Office and we couldn’t ask for a better team to trust with our rebranding and positioning.”

Parallel Path modernized Intelligent Office’s visual identity and developed messaging and positioning to better define the company. The firm’s work highlights Intelligent Office’s focus on services and business support. It caters to professionals with a focus on growth and scale who need to tap into Intelligent Office’s virtual assistant services and resources such as sales support, appointment scheduling and customer service.

“As the founding company in what has become a hot sector, Intelligent Office had the vision early on to create an organization that could help entrepreneurs and professionals focus on their growth, rather than administrative necessities,” said Bryan Boettiger, CEO of Parallel Path. “We’re honored to serve as their partner in communicating what sets them apart from the others.”

About Parallel Path

Parallel Path is a data-driven, full-service marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of best-in-class services and end-end marketing solutions to creatively and analytically help mid-market client partners expand brand awareness, attract new customers and enhance loyalty through digital touch points. Solutions include digital strategy development, data management, SEO, paid search marketing, paid social, remarketing, display management, digital analytics, content marketing, creative services and more. For additional information, please visit

About Intelligent Office

Intelligent Office is a professionally staffed, temporary and virtual office space for mobile executives and small businesses. The company was founded in 1995 and is headquartered in Denver, Colo. Intelligent Office began its franchising program in 1999. Today, there are over 60 Intelligent Office locations across the U.S. and Canada. A current list of locations is available at

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