Content Originally Published on eMarketer
Marketers are using AI to help with their more top-of-funnel efforts, but that may soon change.Marketing operations, analytics, and technology is one of the top areas of investment for marketers in the year ahead, according to Matter Communications. AI could take on a bigger role in measurement and analytics as marketers attempt to optimize their campaigns. Keep reading to analyze 5 charts theorize where AI’s role in marketing could be headed this year.
Read more on the publisher’s site