Health Care Systems Need to Better Understand Patients as Consumers

Content Originally Published on Harvard Business Review

Patients in the United States aren’t loyal customers. They split their care across an average of four to five different provider networks each year. To remain competitive, health systems and traditional provider organizations must seek to better understand patients as healthcare consumers: how they make decisions, what motivates them, and how, where, and why they are engaging with the broader healthcare system. Continue reading to gain a better understanding of healthcare patients as consumers.

Read more on the publisher’s site.

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