Mastering The Five Ws Of Franchise Marketing

All franchise marketing strategies should focus on “the five Ws and the H” in order to have an effective marketing program. The W that franchise marketing strategies need to first establish is the who. Understand your audience and tie it to your marketing objective. Is your goal to develop your franchise system and sell more franchises? Is your goal to increase sales and drive traffic to franchisees? Once you know your target audience, determine what messaging appeals to them and where the audience is. This will provide you direction on how much you should be spending on marketing in order to maximize ROI. 


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